# Workplace Giving UK offers £10 top-up on Giving Tuesday donations

- Link: https://fundraising.co.uk/2014/11/18/workplace-giving-uk-offers-10-top-givingtuesday-donations/
- Published: 2014-11-18T09:42:42+00:00
- Author: Howard Lake

Workplace Giving UK is marking the UK’s first GivingTuesday by offering to boost
donations made on their site and the day itself and in the week following.

Employees who sign up to a Workplace Giving/Payroll Giving scheme on 2 December 
2014 and in the following week will be given an **additional £10** if they donate
to any charity featured on the Workplace Giving UK website.

Managing Director of Workplace Giving UK Peter O’Hara explained why the company 
was making the offer. He said:

## Advertisement

> “#GivingTuesday is a great opportunity to put charitable giving at the top of 
> the agenda in the run up to Christmas but we wanted to do something that would
> mean that the generosity of employees had a lasting effect. By encouraging employees
> to sign up to Workplace Giving rather than giving a one off donation not only 
> will the charities of their choice receive donations as tax effectively and seamlessly
> as possible but employees also continue to give for an average of 8 years via 
> their pay”.

He pointed out that a £10 a month donation from a higher rate tax payer could be
worth over £1,600 to the charity over the lifetime of their giving (£10 net becomes
£16.67 gross to charity, which over eight years totals £1,600.32).

## Making the most of #GivingTuesday

As well as encouraging more employers to mark Giving Tuesday by setting up a payroll
giving system, Workplace Giving UK is asking companies that already run such a scheme
to mark the day.

The company suggests that employers remind their workforce that they can donate 
to any charity they might wish to straight from their pay. Workplace Giving has 
two emails which they ask companies to send out to all employees at the start and
on the last day of the campaign, so they can easily sign up online.

[Workplace Giving](http://www.workplacegiving-uk.co.uk) will also be encourage every
employee who does start giving as a result to share what they have done on social
media and join the [#unselfie](https://www.fundraising.co.uk/2013/11/27/will-selfie-upstaged-unselfie/)
movement, one of the hallmarks of the #GivingTuesday campaign internationally.

 * **[Viral fundraising campaigns “most likely to put people off donating”](https://fundraising.co.uk/2014/11/26/viral-fundraising-campaigns-likely-put-people-donating/)**(
   26 November 2014)
 * **[Rapidata puts you in the picture at National Fundraising Convention](https://fundraising.co.uk/2015/07/06/rapidata-puts-you-in-the-picture-at-national-fundraising-convention/)**(
   6 July 2015)
 * **[Marks & Spencer aims to raise £13 million for Breast Cancer Now](https://fundraising.co.uk/2015/09/28/marks-spencer-aims-to-raise-13m-for-breast-cancer-now/)**(
   28 September 2015)
