# Fundraising recycling scheme now extends to air fresheners and plug-in refills

- Link: https://fundraising.co.uk/2014/11/14/fundraising-recycling-scheme-now-extends-air-fresheners-plug-refills/
- Published: 2014-11-14T16:46:58+00:00
- Author: Howard Lake

Febreze and TerraCycle are now making it possible for the first time for consumers
to recycle air and home care products and packaging such as air fresheners and plug-
in refills. They can also generate income for their favourite charity, school or
voluntary group when they do so.

The companies’ joint **Air and Home Care Brigade** initiative covers a wide variety
of items that previously ended up in landfill. Other plastic items that can now 
be recycled – and generate income for charities – include home care product trigger
heads, pumps, caps and flexible home cleaning wipe packs.

Individuals and organisations need to register (at no charge) to take part in the
[Air and Home Care Brigade](http://www.terracycle.co.uk). They can then download
freepost Royal Mail labels to put on a box or envelope in which they send in the
plastic items that they save for recycling.

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![Accepted waste for the Air and Home Care Brigade recycling initiative](https://
www.fundraising.co.uk/wp-content/uploads/2014/11/febreze-accepted-plastic-recycling.
jpg)

Accepted waste for the Air and Home Care Brigade recycling initiative

 

TerraCycle rewards participants with two TerraCycle points for the weight of every
piece of air and home care waste sent in, with **each point redeemable for a one
penny contribution** to the school, charity or voluntary group of the sender’s choice.
The collected air and home care waste is then recycled into everyday products such
as watering cans, garden benches and waste bins reducing the need to create new 
virgin plastic materials.

## Febreze Freshness Rewards Contest

This new initiative is being promoted with the [Febreze Freshness Rewards Contest](https://fundraising.co.uk/2014/11/14/fundraising-recycling-scheme-now-extends-air-fresheners-plug-refills/www.terracycle.co.uk/en-UK/brigades/air-and-home-care-brigade),
a six month contest which will offer **£5,000 worth of charity prize donations**.

The collection contest runs from 3 November 2014 to 30 April 2015 with the top 4
collectors winning contributions of £1,000, £750, £450, and £250 respectively for
their chosen school, charity or non-profit of choice. The 5th to 10th placed collectors
will receive a contribution of £100 each, and the 11th to 20th a contribution of
£50.

In addition, all shipments received on the Air and Home Care Brigade during the 
contest dates will be entered into a sweepstake. At the end of the contest three
shipments will be randomly selected as the winners of a £500 prize contribution 
to their chosen school, charity or voluntary group. Throughout the contest, TerraCycle
will provide a regular leaderboards and Facebook updates to allow all participating
collectors to keep track of their progress.

 * **[Redistribute unsold children’s comics and magazines to charities and hospitals, says recycling company](https://fundraising.co.uk/2016/04/30/redistribute-unsold-childrens-comics-magazines-charities-hospitals-says-recycling-company/)**(
   30 April 2016)
 * **[8 corporate fundraising partnerships for November 2016](https://fundraising.co.uk/2016/11/25/8-corporate-fundraising-partnerships-november-2016/)**(
   25 November 2016)
 * **[Crematorium metal recycling scheme raises over £4,000 for Hereford charity](https://fundraising.co.uk/2017/01/26/crematorium-metal-recycling-scheme-raises-4000-hereford-charity/)**(
   26 January 2017)
