# Why you should come to the Revolutionise Annual Lectures

- Link: https://fundraising.co.uk/2014/11/14/come-revolutionise-annual-lectures/
- Published: 2014-11-14T14:02:43+00:00
- Author: Giles Pegram CBE

**Course after course. Conference after conference. More fragmented days of disparate
speakers, all speaking to their own agendas. It can be valuable and interesting 
no doubt, but it isn’t much help for the poor attendee who must find his or her 
way through a choice of speakers, and the onslaught of charts, graphs and statistics,
however well presented. **

How often have you come away from a 90 minute presentation thinking; ‘there were
some good ideas there, but they could all have been presented in 30 minutes’ ? That’s
why the organisers of the [Revolutionise annual lectures](http://revolutionise.com/revolution-underway/seminars/annual-lectures-2014/)
have decided to do things a little differently at this year’s event.

The day will all be centred on one theme: insight. Each speaker has approached the
topic differently. Each has been given a maximum of 30 minutes to get across their
ideas. Each has been pre-chosen, so that the whole adds up to more than the sum 
of its parts. You will learn what insight is, where it is to be found and why it
is so important. Ultimately, you will see how insight can drive value for donor 
and charity alike and, if we have done our jobs well, excited about applying the
learnings back at the coal face.

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**Richard Taylor** leads the largest fundraising operation in Britain. **Prof Jen
Shang** is one of the leading academics in fundraising. **Ken Burnett** and **Alan
Clayton** are the greatest motivators of British fundraisers. They will demonstrate
how sharp good judgement, analytical precision and creativity can join up the dots
of emotional logic between donor and cause. They will also show how it works in 
practice.

For my part, I will be demonstrating how insight lay at the heart of the NSPCC’s
major appeals. Twice, the team at NSPCC organised the largest appeal in British 
history. Twice they succeeded. And twice these appeals transformed the Charity and
its core income.

I will give insight into what worked, and why. It was hard (otherwise everyone would
have done it) but with persistence, the approach paid off.

There will probably still be showmanship. There will still be charts and graphs.
But at the heart of the day will be **real insight**. With your prescence, and your
help, this is a day that could revolutionise fundraising.

[Come to the Annual Lectures](http://revolutionise.com/revolution-underway/seminars/annual-lectures-2014/).

It will be an extraordinary day.

**© Giles Pegram CBE 2014**