# How to ask visitors to pay for your content with a tweet

- Link: https://fundraising.co.uk/2014/11/12/ask-visitors-pay-content-tweet/
- Published: 2014-11-12T08:30:14+00:00
- Author: Howard Lake

How do you make more money from your charity website’s content? That can be very
hard, especially if you are giving away useful information for your service users,
clients or supporters.

How can you give something away that you want to distribute, but which you would
like to indicate has some value, or at least has incurred a cost, albeit modest,
to your charity?

It might be more effective to consider something other than a monetary value. How
about asking visitors to pay with a tweet?

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What is the value of a tweet? Of course it depends who the person is who is going
to send the tweet. How many followers do they have, and are any of them likely to
be interested in and supportive of your charity?

To some extent this doesn’t matter. You’ve gained a modest amount of coverage for
content that previously you were giving away completely. It is a numbers game too:
hundreds of people tweeting an acknowledgement of your information could start to
generate further interest in your offering.

## How to implement pay with a tweet

Fortunately, this system can be set up quite quickly. Here is one demonstration 
of how to do it using the [Pay with a Tweet](https://wordpress.org/plugins/pay-with-a-tweet/)
plugin for a WordPress site:

 

This is one of [WPbeginner](http://www.wpbeginner.com/)‘s more rapid walkthroughs,
so the task is probably best left to your web developer.

There are, of course, other WordPress plugins that offer a similar service, such
as [OnePress Social Locker](https://wordpress.org/plugins/social-locker/).

It is important to consider which content you will test this out on. It only works
for downloads, rather than any content on a web page. Perhaps start with some of
your more popular downloads, so that you can see quickly if it is working well for
you, and whether or not it is causing some people to shy away from downloading the
document.

 

**Do you ask website visitors to pay with a tweet? Has it worked? What were your
results?**

 * **[Twitter chat on digital fundraising by arts organisations](https://fundraising.co.uk/2014/11/25/twitter-chat-digital-fundraising-arts-organisations/)**(
   25 November 2014)
 * **[Fairtrade charity to auction sending #OneBigTweet to supporters’ Twitter followers](https://fundraising.co.uk/2015/09/21/fairtrade-charity-to-auction-sending-onebigtweet-to-supporters-twitter-followers/)**(
   21 September 2015)
 * **[INTASAVE Oceans uses Tweet to Donate to help save the seas](https://fundraising.co.uk/2016/05/06/intasave-oceans-uses-tweet-donate-save-seas/)**(
   6 May 2016)