# Unilever’s first corporate brand TV ad features Oxfam partnership - Link: https://fundraising.co.uk/2014/11/11/unilevers-first-corporate-brand-tv-ad-features-oxfam-partnership/ - Published: 2014-11-11T17:45:23+00:00 - Author: Howard Lake Global consumer goods manufacturer Unilever has advertised its corporate umbrella brand, rather than one of its products’ brands, on TV for the first time. In doing so, it featured its Project Sunlight CSR campaign and its partnership with Oxfam. The advert is appearing in five markets internationally, and is expected to reach 300 million people via TV. In the UK it was first broadcast during The X Factor at the weekend. [Project Sunlight](https://www.projectsunlight.co.uk/) focuses on the issue of sustainability. The company is highlighting some remarkable young people who have “new visions for a bright future”. The advert features some of their ‘Bright Future Speeches’ which address the issues of food poverty and food waste in developed markets, and tackling disease in the developing world through improved hygiene, sanitation and hand washing. ## Advertisement [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/) **Editor’s note:** _the video previously embedded here (https://www.youtube.com/ watch?v=60P5S5VTa98) is no longer available._   ## Unilever and Oxfam Oxfam has been Unilever UK’s official charity partner since 2012. They have launched the [#ClearAPlate](https://fundraising.co.uk/2014/11/11/unilevers-first-corporate-brand-tv-ad-features-oxfam-partnership/www.unilever.com/mediacentre/pressreleases/2014/unilevers-project-sunlight-gives-young-people-a-voice.aspx) campaign to encourage people to think carefully about their own food waste, and to support Unilever’s pledge to feed families in need. The campaign encourages people throughout the UK to clear their plate as a sign of commitment to driving down their own personal food waste, share their picture on social media accompanied by the hashtag #ClearAPlate, and to help raise awareness of the issue. Unilever UK has committed to providing 500,000 meals to families in need. Jon Goldstone, VP Brand Building – Foods and Refreshments, Unilever UK, said: > “This is a truly exciting time in Unilever’s history – the public launch of our > [corporate brand](https://blog.curriculosolutions.com/why-your-school-needs-career-skills-programmes) > and what we stand for. We’ve made good progress in sustainability since the launch > of the Unilever Sustainable Living Plan in 2010, but consumer behavioural change > is still the most challenging area for us, so we hope that through this campaign > we can get our shoppers on board, living more sustainably. > “Through our UK iteration of the Project Sunlight campaign, we are highlighting > two very important issues: food waste and food poverty. However, we know that > it’s not as simple as saying ‘give your leftover food to those in need’, but by > talking about these two issues together, we hope people will think about their > food waste in the context of people who cannot afford to eat properly”. Keith Weed, Chief Marketing and Communications Officer, Unilever, added: > “A year after the launch of Project Sunlight, a long-term initiative focused on > creating a brighter future for children, Unilever is shining a light on the young > people inspiring change in their communities. We want the voices of the new generation > to be heard – to motivate us all to take action. Together, we can help the millions > of children who do not have access to basic sanitation, hygiene, nutrition and > clear water.” * **[Macmillan features Lynda Bellingham in Christmas appeal](https://fundraising.co.uk/2014/11/18/macmillan-features-lynda-bellingham-christmas-appeal/)**( 18 November 2014) * **[BBC documentary to follow individuals in the process of giving to charity](https://fundraising.co.uk/2016/05/14/bbc-documentary-follow-individuals-process-giving-charity/)**( 14 May 2016) * **[Charity awareness up at Christmas but recall of TV ads low, says research](https://fundraising.co.uk/2016/12/28/charity-awareness-christmas-recall-tv-ads-low-says-research/)**( 28 December 2016) ![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader- 2x.gif)