# JustGiving appoints RAPP as CRM partner in the UK - Link: https://fundraising.co.uk/2014/11/10/justgiving-appoints-rapp-crm-partner-uk/ - Published: 2014-11-10T12:50:32+00:00 - Author: Howard Lake Online giving platform JustGiving has appointed customer experience agency RAPP as its [CRM partner in the UK](https://fundraising.co.uk/2017/01/16/top-10-crms-charities-nonprofits/). It will support JustGiving which recently relaunched itself as a “[social platform for giving](https://www.fundraising.co.uk/2014/10/17/justgiving-adds-social-features-powered-givegraph/)“. RAPP will help the fundraising provider connect the people who use JustGiving’s site and services to fundraise, from email to mobile and social channels. Carolyn Stebbings, managing partner at [RAPP](http://www.RAPP.com), said: ## Advertisement > “JustGiving are leading the way in revolutionising giving. Their ambition to really > understand consumer behaviour to create a fully connected online real time experiences > across social, mobile and email, is incredibly exciting.” Since 2001 JustGiving has helped over 22 million people raise £2 billion for over 13,000 charities. Its [social platform](http://www.justgiving.com/bethefirst) is being rolled out in the coming weeks. Charles Wells, CMO of JustGiving, said: > “JustGiving is going through an extremely exciting period of innovation as we > become a social platform for giving. Understanding our users’ behavior and giving > them a seamless experience across all channels is an incredibly important piece > of that puzzle. We’re delighted to have RAPP on board.” * **[Myeloma UK supporters raise over £3 million on JustGiving in 10 years](https://fundraising.co.uk/2015/04/29/myeloma-uk-supporters-raise-over-3m-on-justgiving-in-10-years/)**( 29 April 2015) * **[JustGiving CEO Zarine Kharas recognised with Queen’s birthday honour](https://fundraising.co.uk/2015/06/12/justgiving-ceo-zarine-kharas-recognised-with-queens-birthday-honour/)**( 12 June 2015) * **[Nominations for JustGiving Awards close this weekend](https://fundraising.co.uk/2016/08/04/nominations-justgiving-awards-close-weekend/)**( 4 August 2016) ![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader- 2x.gif)