# Penny for London introduces contactless microdonations on public transport

- Link: https://fundraising.co.uk/2014/11/07/penny-london-introduces-contactless-microdonations-public-transport/
- Published: 2014-11-07T12:48:24+00:00
- Author: Howard Lake

**People travelling around the Transport for London network can now make microdonations
to charity via their contactless payment cards in the new ‘Penny for London’ scheme.**

Passengers can donate as little as 1p every time they make a contactless payment,
in what is described as “the world’s first city-wide payment giving scheme”.

Funds raised will be distributed to a wide range of London charities and organisations
working with disadvantaged young Londoners in the Capital.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

![Helping your Londoners. Now it's easy 1peasy. Penny for London promotional poster.](
https://wfay6x.infiniteuploads.cloud/2014/11/penny-for-london-DR_posters_1.jpg)

Penny for London promotional poster.

> “With this campaign London is leading the way for the rest of the world in maximising
> contactless technology to aid social welfare schemes. With Transport for London
> having just rolled out contactless payment across the network, now is the perfect
> time to be launching this initiative.”

M&C Saatchi has worked on the scheme on a pro bono basis since the idea was first
devised, and has developed all the branding, design, and logos for the campaign.
Not surprisingly they have focused on the image of a one penny coin, despite the
system’s digital focus.

![Give yourself a 1pat on the back every day you tap in. Promotional poster for 
Penny for London.](https://wfay6x.infiniteuploads.cloud/2014/11/penny-for-london-
dr-poster-2.jpg)

Penny for London poster.

Boris Johnson, Mayor of London, claimed:

> “Penny for London is a big, bold idea that will revolutionise the way we give 
> to charity. Enabling people travelling around the city to pool their pennies could
> potentially add up to hundreds of thousands of pounds.”

To take part in the giving scheme people can opt in via their smartphone or desktop
at [Pennyforlondon.com](http://www.pennyforlondon.com).

 * **[Mayor of London announces funding for South Bank skate space](https://fundraising.co.uk/2018/03/07/mayor-london-announces-funding-south-banks-skate-space/)(
   7 March 2018)**
 * **[London Metro gives free coverage to one fundraiser a day](https://fundraising.co.uk/2014/03/27/london-metro-gives-free-coverage-one-fundraiser-day/)(
   27 March 2014) **
 * **[CabGo taxi app raises funds for charity from every journey](https://fundraising.co.uk/2015/07/13/cabgo-taxi-app-raises-funds-for-charity-from-every-journey/)(
   13 July 2015)**