# Million pound donations at a record high in 2013

- Link: https://fundraising.co.uk/2014/11/06/million-pound-donations-record-high-2013/
- Published: 2014-11-06T14:34:36+00:00
- Author: Howard Lake

The Coutts Million Pound Donors Report reveals that **292** gifts of £1 million 
or more were made to charities or banked in foundations during 2013, the most such
gifts since donations were first tracked in 2008. In 2012 the figure was **197 gifts**.

The value of the gifts is steady though, rising just under one per cent on 2013’
s figure, **up from £1.35 billion to £1.36 billion**.

The **number of unique donors increased by 70% from just 98 to 166.**

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The research tracks the number, size, scale, and destination of donations of £1 
million or more made by individuals, foundations and corporations in the UK. It 
is produced in association with the University of Kent.

 

![Million Dollar Donors Report 2014 - gifts from 2008-2014](https://www.fundraising.
co.uk/wp-content/uploads/2014/11/2014-million-dollar-donors-report-growth.jpg)

Total number and value of £1m+ gifts from 2008-20013. Coutts Million Pound Donors
Report

 

The number of gifts by individuals fell but the number given by organisations increased.
From 2008-2011 corporations have accounted for around 10% of the total value, but
in 2013 they represented a high of 15%.

![Source of million pound plus donations:, from Coutts Million Pound Donors Report](
https://www.fundraising.co.uk/wp-content/uploads/2014/11/2014-million-dollar-donors-
report-by-donor-type.jpg)

The source of £1m+ donations in 2013.

 

## Higher education secures most £1m+ donations

In line with the 2013 report, higher education institutions are the most popular
beneficiaries of these gifts: 65 (41%) of all the gifts recorded, worth **£552 million**,
were used to fund research projects and scholarships. Indeed, **higher education
institutions received seven of the ten largest donations in 2013**, each of them
larger than £30 million.

Thirty three UK universities received a gift of £1 million or more, and 11 of these
saw more than one donation at this level. Oxford University received 12, and Cambridge
seven. In addition, nine other higher education institutions received at least one
gift of £10m or more.

The next most popular sectors were:

* Foundations – 78 gifts of £1m+

* International – 29 gifts of £1m+

* Arts, culture & humanities – 25 gifts of £1m+

 

## London produces most million pound donors

Not surprisingly London is the source of the most million pound donors, responsible
for 169 donations and 69% of the total value. If you combine London with the South
East, this accounts for around three-quarters of the total in million pound donations
made in 2013.

The next largest source was **North West England, with 6.5% of the total value of
gifts**. With 16 gifts, it was the only other region were the number of donations
exceeded 10.

![Million Dollar Donors Report 2014 - gifts by location](https://www.fundraising.
co.uk/wp-content/uploads/2014/11/2014-million-dollar-donors-report-location.jpg)

Gifts of £1m+ by location. Source: Coutts Million Pound Donors Report

 

## Largest gift

However, the largest gift in 2013, for £75m, did not come from London but overseas.

## Key role of major gift fundraisers

Dr Beth Breeze from the Centre for Philanthropy at the University of Kent, co-author
of the UK report, said:

> “This finding marks a new stage in UK philanthropy, when ‘giving a million’ becomes
> the new normal for those that have the capacity to give at the highest level. 
> We have long known that social norms and social pressure are key to encouraging
> philanthropy: the heightened attention on major givers in the media, and the increasingly
> positive climate for philanthropy in the UK, have combined to nudge people towards
> making more significant donations than they might otherwise have done”.

She added that these gifts were often the result of professional research and cultivation
by charity fundraisers. She said:

> “We should also acknowledge the role that the fundraising profession has played–
> many charities now devote substantial time and effort in attracting and looking
> after their biggest givers. Having well-trained and trusted people that are willing
> to make a compelling ‘ask’ for seven-figure sums, enables more charities to benefit
> from the generosity of our wealthiest donors.”

 

## Coutts Million Dollar Donors Report

The findings on UK major gift donations are part of the wider scale [Coutts Million Dollar Donors Report](http://www.coutts.com/donorsreport),
which tracks major philanthropy internationally covering the US, Russia, China, 
Hong Kong, Singapore, Middle East (GCC) and the UK. This report analysed $26.3 billion
in donations of $1m or more, up from $19bn last year.

[Interviews with major donors in the UK and internationally](http://philanthropy.coutts.com/en/reports/2014/united-kingdom/case-studies.html)
can also be viewed on the report’s website, including Sarah Butler-Sloss, Sir John
Hegarty, Bill Holroyd CBE DL,Harvey McGrath, Dr Fred Mulder CBE, and Alberto Lidji
of the Duke of Edinburgh International Award.

 * **[How can philanthropists take more risks in their giving?](https://fundraising.co.uk/2014/12/04/can-philanthropists-take-risks-giving/)**(
   4 December 2014)
 * **[10 largest charitable donations made in 2014](https://fundraising.co.uk/2015/01/06/10-largest-charitable-donations-made-2014/)**(
   6 January 2015)
 * **[New monthly digest for fundraising prospect researchers from Sunrise Publishers](https://fundraising.co.uk/2015/02/04/new-monthly-digest-fundraising-prospect-researchers-sunrise-publishers/)**(
   4 February 2015)
