# 12 fundraising campaigns using selfies - Link: https://fundraising.co.uk/2014/11/04/fundraising-campaigns-using-selfies/ - Published: 2014-11-04T13:40:36+00:00 - Author: Howard Lake **In a very short time, the selfie has become the hallmark of many fundraising campaigns. Sometimes this is part of the charity’s plan, other times it is a common response of individuals who think of it as a way of showing their support and getting involved.** Here are just some current and recent fundraising campaigns that use selfies and hashtags. ## 1. Decembeard ![Decembeard participants](https://wfay6x.infiniteuploads.cloud/2014/12/decembeard- participants.jpg) Decembeard participants The [Decembeard](http://decembeard.co) campaign asks bearded men or the follicly challenged to use the free [Decembeard iPhone app](http://itunes.apple.com/app/decembeard/id848565146?mt=8) to send in their bearded selfies using the hashtag #Decembeard which helps raise support and awareness of bowel cancer, raising funds for Bowel Cancer UK. Look out for the Beard-o-meter to track total fundraising income so far. ## Advertisement > [#Decembeard](https://twitter.com/hashtag/Decembeard?src=hash&ref_src=twsrc%5Etfw) > helps raise support and awareness of bowel cancer. [http://t.co/YfGItSunDa](http://t.co/YfGItSunDa)– > get involved! > — Decembeard (@Decembeard) [August 21, 2014](https://twitter.com/Decembeard/status/502521982261661696?ref_src=twsrc%5Etfw)   ## 2. UNICEF and #wakeupcall This hashtag campaign is unusual in that it has been instigated by a charity, in partnership with one of its celebrity supporters Jemima Khan. Many other hashtag campaigns are created by individuals and supporters. Ms Khan, a UK Unicef Ambassador, came up with the idea and began the campaign on 5 October 2014: > [#WAKEUPCALL](https://twitter.com/hashtag/WAKEUPCALL?src=hash&ref_src=twsrc%5Etfw) > > Text SYRIA to 70007 to give £5 in the UK or [http://t.co/0DjKEuGYQX](http://t.co/0DjKEuGYQX) > Post photo 1st thing & nominate 3 more [pic.twitter.com/QQ6tb0qK6O](http://t.co/QQ6tb0qK6O) > — Jemima Goldsmith (@Jemima_Khan) [October 5, 2014](https://twitter.com/Jemima_Khan/status/518829491645595649?ref_src=twsrc%5Etfw)  The campaign encourages people to post and share a photo of themselves taken moments after they woke up. The hashtag is of course a please to people and governments around the world to “wake up” to the plight of children suffering as a result of the civil war in and around Syria. Celebrities who have posted include Liam Neeson,  Stephen Fry, Natalie Imbruglia, Heston Blumenthal and Jeremy Clarkson, Warwick Davis, and Hugh Grant. ## 3. #elfieselfie ![Elfie Selfie illustration](https://wfay6x.infiniteuploads.cloud/2021/07/elfie- selfie.jpg) Elfie selfie The [North East Autism Society](http://www.ne-as.org.uk/Event/elfie) is combining selfies, a hashtag and Christmas by inviting people to dress up as a Christmas elf and take a selfie of themselves. When they share it on Facebook or elsewhere they then nominate friends to do the same, whilst inviting people to donate by text. The charity is careful to advise people to post the following text when posting their picture on social media: “I nominate XXX to take part in the #Elfie challenge text ELFI14 to 70070 to give £3 to North East Autism Society”. This isn’t the first such elfie campaign. Last year Plan UK launched an [elfie selfie Christmas campaign](https://www.fundraising.co.uk/2014/04/16/christmas-elfie-campaign-raised-nearly-1000-plan-uk/) to raise funds in the wake of Typhoon Haiyan.   ## 4. #pants2hiv ![GMFA Pants2HIV selfie campaign](https://wfay6x.infiniteuploads.cloud/2014/11/gmfa- pants2hiv.jpg) GMFA Pants2HIV selfie Gay men’s sexual health charity [GMFA](http://www.gmfa.org.uk/) have started the [#](http://www.gmfa.org.uk/Appeal/pants2hiv)[Pants2HIV](http://www.gmfa.org.uk/Appeal/pants2hiv) campaign, which aims to raise money for HIV prevention and sexual health campaigns. https://twitter.com/TheCowlicker/status/521618198337441792   ## 5. Amnesty International Canada and face-to-face selfies [⌊F2F-recruited donors shared their selfie via Facebook⌉⌊F2F-recruited donors shared their selfie via Facebook⌉[ Face to face and selfies could generate even more new leads via Facebook. Amnesty has been testing inviting donors who are recruited via face-to-face fundraising whether they’d like to have their photo taken with the canvasser. Initial indications are that it can boost retention. According to [Mobilisation Lab](http://www.mobilisationlab.org/street-selfies-driving-up-new-supporter-engagement/),“ at the end of 12 months, 53 percent of supporters who had been asked to take a picture still supported Amnesty International, a significantly higher retention rate than that of the control group, which was only 48 percent.” In addition, “[Amnesty] didn’t anticipate the number of supporters’ Facebook friends who would click through to the photo page. Amnesty’s traffic log registered an average of eight visits per photo”.   ## 6. #Lemonfacechallenge  Modelled on the #ALSicebucketchallenge, the [#Lemonfacechallenge](http://www.welthungerhilfe.de/lemonfacechallenge/) campaign started in October 2014 and challenges you to eat a whole lemon and film or take a photo of yourself when you do. Then nominate others to do the same and donate 5 euros to the German charity Welt Hunger Hilfe.  ## 7. #AXASU2C [⌊#AXASUTC hashtag campaign⌉⌊#AXASUTC hashtag campaign⌉[ ![AXA Stand Up to Cancer hashtag campaign](https://wfay6x.infiniteuploads.cloud/ 2014/11/axa-stand-up-to-cancer-hashtag.jpg) Axa PPP Healthcare supported the October 2014 Stand Up to Cancer campaign by offering to donate £3 for every photo or video shared on Facebook or Twitter showing how someone was standing up to cancer together with the #AXASUTC hashtag. The company pledged to donate up to £100,000. In addition to encouraging people to take photos and videos, the company also encouraged the use of slow motion or speeded up videos using Instagram’s Hyperlapse app. **[Tweet at https://twitter.com/AXABizTeam/status/523043244448694272 no longer available].**   ## 8. #Skulfie ![Day of the Living #Skulfie](https://wfay6x.infiniteuploads.cloud/2014/11/day-of- the-living-skullfie.jpg) #Skulfie Organ donation charity [Live Life Give Life](http://livelifegivelife.org.uk/) is encouraging people to share selfies of themselves with face-painted skulls to promote the cause and invite people to make donations. The idea is inspired by the Mexican Day of the Dead, and also aims to remember those who donated and those who are alive because of these donated organs. ![Katie Gammon's Skulfie tweet](https://wfay6x.infiniteuploads.cloud/2022/01/skulfie- katie-gammon.jpg) Katie Gammon’s Skulfie ## 9. #PoppySelfie ![#PoppySelfie, with pics of paper poppies in the background](https://wfay6x.infiniteuploads. cloud/2022/01/poppyselfie.jpg) #PoppySelfie The Royal British Legion is for the first time encouraging people to take a selfie of them wearing a poppy and to share it. The charity has always urged supporters to “wear your poppy with pride”. Now they are inviting us to share that pride. > Got your poppy? Take a [#PoppySelfie](https://twitter.com/hashtag/PoppySelfie?src=hash&ref_src=twsrc%5Etfw)& > donate £2 to support our Armed Forces family. Text POPPY to 70030 [#PoppyAppeal](https://twitter.com/hashtag/PoppyAppeal?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/LQT0pMqIIm](http://t.co/LQT0pMqIIm) > — Royal British Legion (@PoppyLegion) [October 25, 2014](https://twitter.com/PoppyLegion/status/525990169183133698?ref_src=twsrc%5Etfw)   ## 10. #Limbination Another campaign started by a charity, [#Limbination](https://www.fundraising.co.uk/2014/10/18/amputees-launch-limbination-show-stump-pride-social-media/) is a campaign begun in October 2014 by amputee charity Limbcare. It is an awareness and fundraising campaign that encourages amputees across the UK to share photos or videos of their stumps “with pride” across social media.   ## 11. #Stopthespread Supporters of the [Disasters Emergency Committee’s Ebola Crisis appeal](https://www.fundraising.co.uk/2014/10/29/dec-launches-ebola-crisis-appeal/) are spreading the word and announcing their donations by writing #Stopthespread on their hands and sharing a photo of them. > Let's do our best to [#StopTheSpread](https://twitter.com/hashtag/StopTheSpread?src=hash&ref_src=twsrc%5Etfw) > of Ebola together with [@decappeal](https://twitter.com/decappeal?ref_src=twsrc%5Etfw) > [http://t.co/a6IjMjLl2m](http://t.co/a6IjMjLl2m) [#EbolaCrisis](https://twitter.com/hashtag/EbolaCrisis?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/wQgfsB4bgp](http://t.co/wQgfsB4bgp) > — Gary Lineker (@GaryLineker) [October 31, 2014](https://twitter.com/GaryLineker/status/528145616447107072?ref_src=twsrc%5Etfw) > Let’s [#stopthespread](https://twitter.com/hashtag/stopthespread?src=hash&ref_src=twsrc%5Etfw) > of Ebola together with [@decappeal](https://twitter.com/decappeal?ref_src=twsrc%5Etfw) > [http://t.co/ikQKuIwFiU](http://t.co/ikQKuIwFiU) [#EbolaCrisis](https://twitter.com/hashtag/EbolaCrisis?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/QlEauUUp4H](http://t.co/QlEauUUp4H) > — Franz Ferdinand (@Franz_Ferdinand) [October 31, 2014](https://twitter.com/Franz_Ferdinand/status/528144678248386560?ref_src=twsrc%5Etfw)    ## 12. #NoOrdinaryTache ![#Noordinarytache](https://www.fundraising.co.uk/wp-content/uploads/2014/11/noordinarytache- douwe-egberts.jpg) ![Noordinary tache campaign with Douwe Egberts](https://wfay6x.infiniteuploads.cloud/ 2022/01/noordinarytache-douwe-egberts.jpg) #NoOrdinaryTache selfie campaign Coffee brand Douwe Egbert is supporting [Movember ](http://prostatecanceruk.org/get-involved/movember) this year by inviting people to give themselves a frothy coffee upper lip, take a photo of it and share it on Facebook by using it as their profile picture. At the same time they should nominate friends to do the same and to donate to Prostate Cancer. Although plenty of people will take part in Movember, the selfie campaign is open to anyone, whether or not they choose to grow a moustache for their campaign. > I'm not very good at growing a tache but here's my [#NoOrdinaryTache](https://twitter.com/hashtag/NoOrdinaryTache?src=hash&ref_src=twsrc%5Etfw) > for Prostate Cancer UK and Movember! [pic.twitter.com/fBE69LqGpR](http://t.co/fBE69LqGpR) > — Steph Taylor (@StephTaylor4) [November 3, 2014](https://twitter.com/StephTaylor4/status/529309076136947712?ref_src=twsrc%5Etfw)       * **[Workplace Giving UK offers £10 top-up on Giving Tuesday donations](https://fundraising.co.uk/2014/11/18/workplace-giving-uk-offers-10-top-givingtuesday-donations/)**( 18 November 2014) * **[Viral fundraising campaigns “most likely to put people off donating”](https://fundraising.co.uk/2014/11/26/viral-fundraising-campaigns-likely-put-people-donating/)**( 26 November 2014) * **[Rapidata puts you in the picture at National Fundraising Convention](https://fundraising.co.uk/2015/07/06/rapidata-puts-you-in-the-picture-at-national-fundraising-convention/)**( 6 July 2015) ## Comments ### By: HowardLake - Link: https://fundraising.co.uk/2014/11/04/fundraising-campaigns-using-selfies/#comment-562 - Published: 2014-11-04T14:07:00+00:00 There are plenty more of course. Here’s one I missed from June 2014: \#redlipstickselfie [http://www.huffingtonpost.co.uk/2014/06/17/red-lipstick-selfie-trend-lung-cancer-awareness-twitter\_n\_5502422.html](http://www.huffingtonpost.co.uk/2014/06/17/red-lipstick-selfie-trend-lung-cancer-awareness-twitter_n_5502422.html) ### By: HowardLake - Link: https://fundraising.co.uk/2014/11/04/fundraising-campaigns-using-selfies/#comment-563 - Published: 2014-11-17T08:23:00+00:00 Here’s another one. For every \#wallofsilence ‘shh!’ selfie, Avon UK will donate £1 to Refuge and Women’s Aid: [https://twitter.com/socialnarrative/status/531786566482812928](https://twitter.com/socialnarrative/status/531786566482812928) ### By: Bernard Ross - Link: https://fundraising.co.uk/2014/11/04/fundraising-campaigns-using-selfies/#comment-564 - Published: 2014-11-22T09:46:00+00:00 Excellent bit of curating Howard! Thank you! ### By: HowardLake - Link: https://fundraising.co.uk/2014/11/04/fundraising-campaigns-using-selfies/#comment-565 - Published: 2014-11-23T13:03:00+00:00 How many homonyms can we find for ‘selfie’? Here’s another one from St Albans Museum& Galleries Trust: [https://twitter.com/stalbansmgtrust/status/536439991300554752](https://twitter.com/stalbansmgtrust/status/536439991300554752) ### By: HowardLake - Link: https://fundraising.co.uk/2014/11/04/fundraising-campaigns-using-selfies/#comment-567 - Published: 2014-12-07T09:43:00+00:00 Here’s the \#KissforCrumlin, with a suggested donation of €2: [https://twitter.com/Johnnie\_Dwyer/status/537913609209536512](https://twitter.com/Johnnie_Dwyer/status/537913609209536512) ### By: HowardLake - Link: https://fundraising.co.uk/2014/11/04/fundraising-campaigns-using-selfies/#comment-568 - Published: 2015-01-09T12:21:00+00:00 In January 2015 Fight for Sight and 100% Optical are encourage everyone to \#BLINKWINKTHINK, nominate and donate to raise funds for pioneering eye research to prevent sight loss and treat eye disease Participants will be asked to take a ‘selfie’ style photo with one eye on show and the other cleverly disguised, covered or in ‘wink’ mode. After taking a selfie, they will upload their picture via Instagram, Facebook and Twitter whilst nominating a further three people to take on the \#BLINKWINKTHINK challenge. On uploading a picture, a £3 text donation can be made by texting BWTC15 £3 to 70070, to donate to Fight for Sight. ### By: HowardLake - Link: https://fundraising.co.uk/2014/11/04/fundraising-campaigns-using-selfies/#comment-569 - Published: 2015-01-09T12:25:00+00:00 In January 2015 Fight for Sight and 100% Optical are encouraging everyone to \#BLINKWINKTHINK, nominate and donate to raise funds for pioneering eye research to prevent sight loss and treat eye disease. Participants are invited to take a ‘selfie’ photo with one eye on show and the other cleverly disguised, covered or in ‘wink’ mode. After taking a selfie, they will upload their picture via Instagram, Facebook and Twitter whilst nominating a further three people to take on the \#BLINKWINKTHINK challenge. On uploading a picture, a £3 text donation can be made by texting BWTC15 £3 to 70070, to donate to Fight for Sight. ### By: HowardLake - Link: https://fundraising.co.uk/2014/11/04/fundraising-campaigns-using-selfies/#comment-570 - Published: 2015-06-17T19:04:00+01:00 \#MuseumSelfieDay takes place on 21 January: [http://www.mardixon.com/wordpress/2014/01/what-is-museumselfie-day/](http://www.mardixon.com/wordpress/2014/01/what-is-museumselfie-day/) It is a day to share selfies either in museums or around museums. These can be on the day or ones from previous visits. This is a FUN DAY to encourage people to visit museums and participate a bit with art or collections. ### By: HowardLake - Link: https://fundraising.co.uk/2014/11/04/fundraising-campaigns-using-selfies/#comment-571 - Published: 2015-06-17T19:06:00+01:00 The Uniqlo Selfless Selfie Project “is about a new kind of selfie — one that looks beyond oneself and considers how to give back”. [http://www.theselflessselfieproject.com/](http://www.theselflessselfieproject.com/)“ We used advanced 3D printing technology to create unique 8-inch portraits of over 600 of our customers across 4 countries and capture what they give their “selfie” to this holiday season. In addition, we captured selfless selfies of local residents whom we respect for how they are give back to their communities on a daily basis”. ### By: HowardLake - Link: https://fundraising.co.uk/2014/11/04/fundraising-campaigns-using-selfies/#comment-572 - Published: 2015-08-04T23:04:00+01:00 On 21 May Tom’s Shoes ran its annual One Day Without Shoes. Over two weeks the public posted 296,243 photos of bare feet and tagged them on Instagram with the hashtag\# withoutshoes. As a result, Tom’s Shoes donated 296,243 pairs of new shoes to children in need. The company already gives every day, donating one pair of shoes for every pair that it sells. [http://www.toms.com/one-day-without-shoes](http://www.toms.com/one-day-without-shoes) ### By: HowardLake - Link: https://fundraising.co.uk/2014/11/04/fundraising-campaigns-using-selfies/#comment-576 - Published: 2017-09-01T12:42:00+01:00 Here’s a selfie app that could be livesaving. Selfie app ‘spots early signs of pancreatic cancer’ [http://www.bbc.co.uk/news/av/technology-41114587/selfie-app-spots-early-signs-of-pancreatic-cancer](http://www.bbc.co.uk/news/av/technology-41114587/selfie-app-spots-early-signs-of-pancreatic-cancer)“ A team of medical clinicians and computer scientists have teamed up to create an app designed to spot early signs of pancreatic cancer.”