# Paul Handley and Nick Thomas launch Campfire Marketing

- Link: https://fundraising.co.uk/2014/10/23/paul-handley-nick-thomas-launch-campfire-marketing/
- Published: 2014-10-23T15:05:12+01:00
- Author: Howard Lake

Paul Handley, former Strategy Partner at Tangible UK and MD of Tangible Response,
and Nick Thomas, creative founder of Tangible, have together developed Campfire 
Marketing Ltd, a new full service marketing agency. The eight-person agency, based
in Cheltenham, works with both for-profit companies and charities. Indeed, in researching
the current needs of charities, the founders spoke with 23 senior marketing personnel
including Directors of Fundraising. The clear message was that marketing staff and
fundraisers wish to retain more control of the creative and strategic processes.
For example, clients see many agencies as expensive as they frequently ‘miss’ the
intended brief and have to rework. In addition, due to greater media integration,
more internal stakeholders need to get involved, yet many agencies seem ill suited
to aiding this process. Handley said:

> “I was a senior client for years and always got frustrated that our involvement
> seemed to end after the agency was briefed. They would disappear for weeks before
> unveiling their ‘masterpiece’. When they got it wrong the time cost was significant.“
> Working collaboratively with [Campfire](http://www.campfiremarketing.co.uk), the
> solutions get formed together; the teams learn; feel more ownership and the results
> are better informed.”

 The agency’s services include tools like Viewfinder which helps in mapping creative
to audiences, which can give charities a head start in reaching new audiences as
well as ensuring creative is as effective as possible. It also offers multi-channel
supporter journey development services.

    

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