# How long should your social media posts be?

- Link: https://fundraising.co.uk/2014/10/23/long-social-media-posts/
- Published: 2014-10-23T11:30:57+01:00
- Author: Howard Lake

When I run my digital fundraising training courses I try to include some of the 
practical tips that I come across most days. The best ones are those that give advice
that is easy to implement but which is also based on data and research.

One of the areas that I find many charity staff unaware of is the extent to which
you can and should craft messages sent out via social media. Not just in terms of
quality of the fundraising message but also the type, length and features of messages
that are most appropriate to that particular social media channel.

We all know that posting a tweet to Facebook, and vice versa is not usually a good
idea. They are different beasts.

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## How concise is concise?

In general conciseness wins on social media. But how concise is concise?

Fortunately, the people at [Sumall.com](http://www.sumall.com) and [Bufferapp.com](http://www.bufferapp.com)
have combined to produce some current advice, which is [backed by data and research which they explain](http://blog.bufferapp.com/optimal-length-social-media).
While the advice might well look different in a year, here is their advice on what
level of conciseness you should be aiming for now on social media channels if you
want to achieve engagement and response.

Of course, we should not slavishly follow their advice. But if your Facebook posts
or YouTube videos are not quite achieving what you were expecting of them, these
results might help you improve them.

 

[⌊’The⌉⌊’The⌉[

_[Source: Bufferapp.com](http://blog.bufferapp.com)_

 * **[Charity register launched in the Republic of Ireland](https://fundraising.co.uk/2014/10/29/charity-register-launched-republic-ireland/)**(
   29 October 2014)
 * **[Interview with Max Grell of GivTree](https://fundraising.co.uk/2014/11/27/interview-max-grell-givtree/)**(
   27 November 2014)
 * **[Time for action on challenging fundraising myths](https://fundraising.co.uk/2014/12/08/time-action-challenging-fundraising-myths/)**(
   8 December 2014)