# Legacy research shows most Irish people favour children’s charities

- Link: https://fundraising.co.uk/2014/10/07/legacy-research-shows-irish-people-favour-childrens-charities/
- Published: 2014-10-07T07:15:57+01:00
- Author: Howard Lake

As the Irish legacy promotion body MyLegacy launched its 2014 charity will campaign,
new research shows that children’s charities are most popular with potential legacy
donors.

The research, commissioned by MyLegacy as part of its fourth annual [Best Will in the World Week](http://www.bestwill.ie)
campaign, revealed that **one in three people would include a gift to a children’s
charity**, while one in six would consider leaving a gift to an animal welfare charity.

When Irish adults were asked what charities they would include in their wills, **
30% said children, 16% animal welfare, 14% health and 11% homelessness**. Other 
charitable areas below that included anti-poverty, disability, education and the
elderly.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Motivating factors for potential legacy giving included a family member affected
by an illness dealt with by a charity, availability of money, ethos of the charity
and personal experience of the charity.

The research showed that **71% of those over 45 years old had a will**, 26% of 25
to 44 years old but only 3% of people under 24 years old.

The research was carried out in September by Amarach as part of an omnibus survey.

 * **[Legacies and cultural normalisation](https://fundraising.co.uk/2014/10/27/legacies-cultural-normalisation/)**(
   27 October 2014)
 * **[New legacy fundraising consultancy launched](https://fundraising.co.uk/2015/01/31/new-legacy-fundraising-consultancy-launched/)**(
   31 January 2015)
 * **[Innovation in legacy marketing](https://fundraising.co.uk/2015/03/07/innovation-legacy-marketing/)**(
   7 March 2015)
