# Cancer Research UK introduces student fundraising event for Stand Up To Cancer

- Link: https://fundraising.co.uk/2014/09/28/cancer-research-introduces-student-fundraising-event-stand-cancer/
- Published: 2014-09-28T22:59:03+01:00
- Author: Howard Lake

Cancer Research UK is promoting a new fundraising event designed to involve students
in fundraising for Stand Up To Cancer, the charity’s joint fundraising campaign 
with Channel 4.

[The Undie Run](http://www.theundierun.co.uk/) challenges students to strip down
to their undies and run 1km to raise money. This week Student Event Managers at 
35 universities will start promoting the campaign as students start the new academic
year.

 [⌊The Undies Run at different UK universities⌉](https://wfay6x.infiniteuploads.cloud/2026/09/undies-run-different-universities.jpg)

The Good Agency has worked with CRUK to devise the event strategy, creative look
and feel, on and offline marketing materials and social media strategy for the event.
The microsite features a leader board, which will be topped by the university with
the biggest Undie run team.

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Chris Norman, Strategy Director, [The Good Agency](http://www.thegoodagency.co.uk)
said:

> “We’re incredibly proud to bring the Undie Run to the UK and we’re excited to 
> see it take off around the country. We believe it is the perfect opportunity for
> a whole host of young people to be defiant in the face of cancer and tell it, 
> it’s pants. This new initiative is fun and the perfect way for students to get
> involved and Stand Up To Cancer this October”.

 

 [⌊The Undies Run - poster⌉](https://www.fundraising.co.uk/wp-content/uploads/2014/09/undies-run-wall-poster.jpg)

 

 [⌊undies-run-mobile⌉](https://www.fundraising.co.uk/wp-content/uploads/2014/09/undies-run-mobile.jpg)

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