# Virgin Money Giving introduces separate campaigns pages for charities

- Link: https://fundraising.co.uk/2014/09/15/virgin-money-giving-introduces-separate-campaigns-pages-charities/
- Published: 2014-09-15T00:10:04+01:00
- Author: Howard Lake

Virgin Money Giving has expanded the ways in which charities, companies and individuals
can fundraise using the site by introducing its ‘Campaigns’ service.

It can be used to bring together supporters, each with their own Virgin Money Giving
page, in one place. Videos, images and social media related to the shared campaign
can now all be presented on a single campaign page.

The [Campaigns function](http://uk.virginmoneygiving.com/giving/campaigns/) offers
a variety of flexible features to enable charities to present and combine multiple
fundraising activities under one appeal.

## Advertisement

## 1. Appeal

 

 [⌊Virgin Money Giving Campaigns works on mobile devices⌉](https://wfay6x.infiniteuploads.cloud/2026/09/virgin-money-giving-campaigns-mobile.jpg)

The tool can be used to create an appeal page. This could be for a particular project
e.g. church roof repairs, at a certain time of year e.g. Christmas appeal, or an
emergency of disaster appeal. Targets can be added and a running total of the amount
raised by all contributors or participants is shown.

## 2. Events

 [⌊Virgin Money Giving Campaigns - events⌉](https://www.fundraising.co.uk/wp-content/uploads/2014/09/virgin-money-giving-campaigns.jpg)

Charities can also set up a single campaign around an event, like a marathon, fun
run, or perhaps a series of challenge events. The page would function as an ‘event
hub’ so that various people and groups with fundraising activities would all appear
on the same page. This could well help spur these people onto greater fundraising
when they see their activities are part of a vibrant and active larger effort.

## 3. Corporate

 [⌊Virgin Money Giving Campaigns - corporate fundraising⌉](https://www.fundraising.co.uk/wp-content/uploads/2014/09/virgin-money-giving-charity-of-the-year.jpg)

Corporate supporters can use the Campaigns function to create a ‘charity of the 
year’ page, pulling together various activities undertaken by different departments
or companies within a group. Again, this could well motivate employees to raise 
even more to beat other colleagues and departments.

Paul Prothero is the leader of the Reigate and Cheam British Military Fitness (BMF)
group and is using the Campaigns function as he trains to take part in the Virgin
Money London Marathon. [He and his team are aiming to raise £50,000 for the Children’s Trust](http://uk.virginmoneygiving.com/fund/TeamBMF)
in Tadworth.

He said:

> “I love the new Campaigns tool. It is so convenient to have everyone focussed 
> on one place and to watch our combined efforts build-up. We can see who is doing
> what and where events are happening to help us hit our goal of £50,000. We’re 
> currently at the £17,000 mark and counting.”

 

## How it works

 https://www.youtube.com/watch?v=y0IYdu25KmI

 

Jo Barnett, Executive Director at Virgin Money Giving said:

> “We’re really proud of our new Campaigns functionality and in the field of online
> giving, we think this is pretty unique. Some of our charities told us that the
> ability to unify all of the elements of a fundraising campaign into one central
> page would be really efficient and useful, so that’s what we’ve done. Everyone
> involved can now go to a central page and see what’s going on. We hope it will
> create a great buzz around charities and their future fundraising initiatives”.