# Research finds drop in N Ireland giving

- Link: https://fundraising.co.uk/2014/09/05/research-finds-drop-n-ireland-giving/
- Published: 2014-09-05T16:19:53+01:00
- Author: Howard Lake

The number of people giving to charity in Northern Ireland has declined significantly
in the last year, according to new research by the Northern Ireland Council for 
Voluntary Action (NICVA).

[NICVA’s Individual Giving Survey for 2014](http://www.nicva.org/resource/individual-giving-northern-ireland-2014)
found that **56%** of respondents made a donation in the previous four weeks compared
to **73%** in the same period in 2013.

This research was conducted between February and March 2014 by Ipsos MORI. A representative
sample of 1,010 adults in Northern Ireland aged 16 and over were interviewed face-
to-face regarding their donations to charity over the previous four weeks.

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The research found a decrease in the percentage of individuals who donated in all
of the age brackets surveyed, the most notable of which is **with regard to 16-24
years where there is a 28% drop in the population donating**.

Other main findings from the research were:

 * Women are more likely to donate than men; however the percentage of those that
   reportedly donated has decreased. In 2013 76% of women and 71% of men made a 
   donation compared to 58% of women and 53% of men in 2014.
 * Individuals reported that the most common causes they donated to include health(
   10%), religious/faith based organisations (9%), hospitals and hospices (9%), 
   children and young people (9%), medical research (8%) and animals (6%).
 * Individuals are more likely to make a donation for a personal reason such as 
   being asked to donate by a family member
 * Donating by cash continues to be the most common method of giving. In 2010 49%
   of individuals made a donation using this method however this has slightly decreased
   to 42% in this research.
 * **Only 2% of individuals have made a legacy pledge**.

 

In a commentary on the research as to why the results in this report are not as 
positive as those in 2013, [NICVA](http://www.nicva.org) says when the 2014 survey
was undertaken no large fundraising campaigns were running.  In 2013, however, several
fundraising campaigns including ‘Comic Relief’s Red Nose Day’ and the ‘Trócaire 
Lenten Appeal’ were running when the survey took place.

 

[⌊Nicva Individual Giving 2014 infographic⌉⌊Nicva Individual Giving 2014 infographic⌉[