# Made in Chelsea star’s T-shirt business to donate to charities

- Link: https://fundraising.co.uk/2014/09/03/made-chelsea-stars-t-shirt-business-donate-charities/
- Published: 2014-09-03T07:20:45+01:00
- Author: Howard Lake

Riley Uggla, one of the personalities in TV’s _Made in Chelsea_, has launched a 
fashion business which will donate 20% of the retail price to selected charities.

The first products from London-based ‘[How do I save the world](http://http://howdoisavetheworld.com/)‘
are t-shirts for men and women. The six designs are all printed in England.

Uggla and business partner Jonny Kaberry chose to establish a company whose mission
is ‘creating a t-shirt that gives back’ after assisting on projects for a charity
in Zambia. They wanted to “combine their love of fashion and desire to give back
to others that do not have the same privileges and freedoms that the two founders
have been fortunate to have”.

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The first charities to benefit are **Human Rights Watch** and **Zamcog**. There 
are other products that are in the pipeline to support other charities that have
already approached the company.

 

[⌊Howdoisavetheworld's founders Riley Uggla and Jonny Karberry⌉⌊Howdoisavetheworld's
founders Riley Uggla and Jonny Karberry⌉[

Howdoisavetheworld’s founders Riley Uggla and Jonny Kaberry

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