# The fundraising story of the Ice Bucket Challenge

- Link: https://fundraising.co.uk/2014/08/26/fundraising-story-ice-bucket-challenge/
- Published: 2014-08-26T18:22:15+01:00
- Author: Howard Lake

**The Ice Bucket Challenge is the latest social media-led campaign to take a charity
by surprise. In the past few weeks, the phenomenon has dominated social media channels
as more and more people join in.**

Here is our summary of the campaign so far, and some of the issues it raises for
fundraisers.

 

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_Main photo: [ice bucket challenge](http://www.shutterstock.com/pic-212413870/stock-photo-panorama-of-man-pour-a-bucket-of-ice-topped-their-head-on-a-black.html)
by Wanphen Chawarung on Shutterstock.com_

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