# Frankie & Benny’s raise £275k for blood cancer charity in six months

- Link: https://fundraising.co.uk/2014/08/08/frankie-bennys-raise-275k-blood-cancer-charity-six-months/
- Published: 2014-08-08T00:17:02+01:00
- Author: Howard Lake

Restaurant chain Frankie & Benny’s has raised £275,000 in just six months for blood
cancer charity Leukaemia & Lymphoma Research. This is its most successful charity
partnership to date.

The original target for the partnership, which ran between January and July this
year, was £150,000.  But staff and customers at its 240 restaurants quickly passed
this sum.

## Fundraising activities served up

The fundraising events began in January with some **charity breakfasts** at which
diners donated money to Leukaemia & Lymphoma Research instead of paying for their
breakfast.

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A “kids eat free” weekend took place in March, as well as a pizza-creating competition.
Here the **winning pizza was sold in Frankie & Benny’s restaurants**, and £1 was
given to the charity for each pizza ordered.

Danny Breithaupt, the incoming CEO of The Restaurant Group (TRG), showed his support
by completing Leukaemia & Lymphoma Research’s London to Paris cycle challenge.

On handing over the company donation, Breithaupt said:

“As the incoming CEO I could not be more proud of what has been achieved. The guest
feedback has been fantastic and it is clear that this incredible cause really struck
a chord with our guests. During the six month fundraising initiative we have raised
more money than ever before and I am delighted to be handing over such a big cheque
which I know will help save lives”.

 

_Photo: [Elliott Brown on Flickr.com](https://flic.kr/p/dnN7tL)_