# The rise and rise of the fun run

- Link: https://fundraising.co.uk/2014/08/04/rise-rise-fun-run/
- Published: 2014-08-04T17:16:19+01:00
- Author: Guest Blogger

Many fundraisers are wrongly under the impression that the only runs that can generate
the level of fundraising that makes the time investment worthwhile is marathons.
These days, that’s simply not the case: shorter, fun runs can generate valuable 
income for charities too.

No doubt you’ll have seen the large number of fun runs across the country: these
create access for more supporters, and generate substantial income for charities,
including smaller, local causes. Attracting ten fun runners can generate the same
income as one marathon runner, yet the level of commitment on the supporter’s part
is a fraction of that needed to train and complete a marathon.

Charity challenges give supporters the opportunity to push themselves to the limits;
physically and often emotionally, and adds an extra dimension to their fundraising
capabilities. Sometimes that is a marathon. For many more, that could be a fun run.
Friends, family, colleagues and the wider public will often donate more to a fundraiser
if they’re challenging themselves for the cause too.

## Advertisement

If, as charitable organisations, we can help to deliver the best fundraising experience
for our supporters, we have a better chance of attracting repeat support, increased
participation and maximum funds.

## DoItForCharity

At Skyline we have seen this trend grow over several years, and we have helped people
raise over £85 million for over 3,000 charities.  Our online charity events portal
DoItForCharity lists many of the event opportunities open to individuals to help
a charity.

DoItForCharity’s fun run series allows all charitable organisations to fundraise
from charity challenges, without the large financial commitment from any one charity
to execute the event under their own umbrella brand. It enables smaller charities
or those with less resource or capacity, as well as larger, higher profile organisations,
to access an additional revenue stream and create an opportunity for maximising 
their message through participants.

## Superhero Run

[⌊Superhero Run by Skyline Events⌉⌊Superhero Run by Skyline Events⌉[

Superhero Run by Skyline Events

 

Spring saw the most recent DoItForCharity fun run take place with Spiderman, Batman
and the Hulk all joining in the fun of the fourth annual Superhero Run in Regent’s
Park. With over 2,000 runners supporting 85 different charities, **each runner raised
an average of £284** in sponsorship for completing the 5km and 10km courses. The
event as a whole raised over £568,000. Established as the first mixed fun run of
its kind, open to all ages, charities needn’t focus on one particular group of supporters
to attract participants.

 

[⌊Skyline events' Santa Run⌉⌊Skyline events' Santa Run⌉[

Santa Run as part of DoiTForCharity.com’s series.

 

London’s largest Santa Run, which attracts over 5,000 runners to run round Victoria
Park, will run again this winter as part of the [DoItForCharity](http://www.doitforcharity.com)
fun run series. On 7th December, thousands of Santas will park up their sleighs 
and sport their running shoes to raise hundreds of thousands for charities up and
down the country.

Participants select their own individual charity to run for so whether a charity
has one supporter running or 200, they can utilise the DoItForCharity fun runs as
a way to raise additional income. Year on year we see the popularity of these fun
runs increase from participants and charities alike and we continue to welcome all
charities to get onboard and take advantage of them.

 

_Siobhan Dillon is Co-Founder of [Skyline](http://www.skylineevents.co.uk/) and 
DoItForCharity_

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