# Morrisons raises £500k for Sue Ryder in five months

- Link: https://fundraising.co.uk/2014/07/30/morrisons-raises-500k-sue-ryder-five-months/
- Published: 2014-07-30T10:16:01+01:00
- Author: Howard Lake

Supermarket Morrisons has raised £500,000 for Sue Ryder in five months, the most
successful start to a charity partnership in the company’s 115 year history.

Hundreds of Morrisons stores and sites have held fundraising events to raise funds
for the ‘Raise a Smile’ partnership. The funds will be used to set up an online 
support community, where people affected by end of life care issues can receive 
support and advice 24 hours a day.

Martyn Jones, Group Corporate Services Director at Morrisons, said:

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> “By raising £500,000 in just five months, Morrisons colleagues and customers have
> shown just how much they are behind our partnership with Sue Ryder. The new healthcare
> services being funded by the partnership will ensure that nobody feels abandoned
> and alone at a time when they desperately need support. We’re incredibly proud
> to be involved in a partnership that will make such a lasting difference to thousands
> of families across the UK”.

## Fundraising events

The fundraising is mostly even-driven. Events so far include:

 * a nationwide Britain’s Got Talent event, which saw each store challenged to raise
   at least £100 by holding a party to celebrate the final of the Morrisons-sponsored
   ITV1 show on June 7th;
 * a variety of sports-themed events to celebrate this summer’s packed sporting 
   calendar;
 * 90 staff members will take part in the Great North Run in September.

The partnership also includes a voucher offer in which peopel who have spent over
£10 in a [Sue Ryder](http://www.sueryder.org) shop can receive a free hot drink 
in a Morrisons cafe.

Sue Ryder’s Wanted campaign for unwanted items for its charity shops also received
extensive support throughout Morrisons stores.

 

_Photo: [grassrootsgroundswell ](https://flic.kr/p/eMTADX)on Flickr.com_

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