# Asda’s Tickled Pink raises £40 million for breast cancer charities

- Link: https://fundraising.co.uk/2014/07/14/asdas-tickled-pink-raises-40m-breast-cancer-charities/
- Published: 2014-07-14T11:33:00+01:00
- Author: Howard Lake

Supermarket Asda has now raised £40 million for two breast cancer charities in the
UK. For the past 17 years it has been raising funds for Breast Cancer Care and Breast
Cancer Campaign through its Tickled Pink fundraising drive.

Tickled Pink began in 1996 as a campaign to raise awareness of and funds for the
treatment of breast cancer across the UK. Breast cancer remains the most common 
cancer in the UK with 50,000 people diagnosed with the disease each year. One in
eight women will be diagnosed with it in their lifetime.

## Charities’ response

Samia al Qadhi, Chief Executive at Breast Cancer Care, said:

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> “I am so proud of everything we have achieved together through the Tickled Pink
> collaboration, and so humbled by the support and dedication of Asda’s customers,
> suppliers and colleagues – without their efforts we simply couldn’t offer a lifeline
> to many thousands of people affected by breast cancer.
> “Thanks to Asda’s phenomenal support we have been able to grow our HeadStrong 
> service, which helps women prepare for the possibility of losing their hair, by
> 50% in the last year. And In 2014, we will be able to transform the Moving Forward
> support courses we offer in local communities, reaching thousands of women as 
> they finish treatment. A huge thank you to everyone who continues to help us make
> the partnership such a success.”

Baroness Delyth Morgan, Breast Cancer Campaign CEO added:

> “The Tickled Pink collaboration has enabled us to drive world-class breast cancer
> research and given us greater knowledge to help us aim to overcome and outlive
> breast cancer in our lifetime. We’d like to thank Asda, their very generous colleagues,
> customers and suppliers for their exceptional support. Without Tickled Pink a 
> lot of this work would not have been possible.”

## Other support from Asda

Asda is a founding partner of the Breast Cancer Campaign Tissue Bank, the UK’s first
nationwide store of breast cancer tissue samples. This resource is vital to research
and a major step forward towards finding the cures for all breast cancers.

 

_Photo: [derrickding on Flickr.com](https://www.flickr.com/photos/derrickding/323218989/)_

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