# Toolkit to help fundraisers make colleagues proud of their work

- Link: https://fundraising.co.uk/2014/07/10/toolkit-help-fundraisers-make-colleagues-proud-work/
- Published: 2014-07-10T14:55:48+01:00
- Author: Howard Lake

A toolkit to help fundraisers make all their colleagues proud of the work they do
has been released by the Institute of Fundraising.

Drawing on the work of [Adrian Sargeant’s and Jen Shang’s Great Fundraising report](http://www5.plymouth.ac.uk/schools/plymouth-business-school/reports),
the toolkit – produced by Alan Clayton’s Revolutionise organisation – aims to help
fundraisers overcome two “crucial cultural challenges”:

**1. Your organisation must be every bit as proud of its fundraising and its fundraisers
as it is of its mission.**

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**2. Every member of staff and every volunteer should view themselves as being essential
to great fundraising.**

Having established “the seven pillars of great fundraising”, the toolkit presents
case studies of how charities have transformed their fundraising and action boxes
for fundraisers to develop their own ideas under each of the seven pillars.

The seven pillars of great fundraising are:

### 1. Leadership

Fundraising should be led from the top and led by example.

### 2. Unity

The whole organisation should be united behind a well-defined single emotional proposition
that reconnects with both the belief and passion of the founders of your charity
and the reasons donors give.

### 3. Investment

Raising money costs money. So bold investment with a minimum five-year view is sound
sense.

### 4. Donors

Ddonors are vital to your mission and everyone in the organisation should understand
this as a fundamental foundation and seek opportunities to engage with and strengthen
mutually beneficial relationships with their donors.

### 5. Communication

At the heart of effective communication are emotional stories that drive action.

### 6. Inspiration and motivation

Fundraisers raise more when they’re motivated, when all can see their central role
in ensuring that donors are inspired and emotionally happy organisations are ones
that achieve their mission.

### 7. Telling the world

Once the internal messages are right organisations have to boldly and proudly present
their passionate case to all external audiences.

[Download the toolkit](http://www.institute-of-fundraising.org.uk/proudfundraiser/proud-toolkit/)
from the Institute of Fundraising.