# Tesco partners with food donations charities in weekend food collection

- Link: https://fundraising.co.uk/2014/07/03/tesco-partners-food-donations-charities-weekend-food-collection/
- Published: 2014-07-03T09:06:32+01:00
- Author: Howard Lake

Tesco is hosting a nationwide food collection from 3 to 5 July with foodbank charity
the Trussell Trust and food redistribution charity FareShare. The food retailer 
is hoping that customers and colleagues will collect five million meals for people
in need.

This is Tesco’s fourth Neighbourhood Food Collection since December 2012. They have
collected 10 million meals for people in need around the UK. The last collection
in December 2013 achieved 4.3 million donated meals.

As in previous collections, Tesco will be **topping up total donations by a further
30%.**

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## Why Summer?

This weekend has been chosen because Tesco research found that “people are usually
less generous in the Summer months than at other times of the year”. Only 7% of 
people surveyed said that they were at their most charitable during the Summer. 
Yet many low-income families find the Summer particularly hard as children no longer
benefit from free school meals.

In July and August 2013 Trussell Trust foodbanks alone gave emergency food to 133,539
people, including 47,639 children. The charity expects demand to be higher this 
Summer.

## Multi-charity partnership

Thousands of volunteers from the **Trussell Trust** and the **FareShare** network
will be involved over the weekend campaign, as will hundreds of volunteers from 
the **British Red** Cross. FareShare will distribute some of the donated food to
some of the other 1,290 charities that it supports.

Lindsay Boswell, CEO of FareShare said:

> _“_As the research shows, people are more generous at Christmas when it’s easier
> to remember those in need. However, we are urging people to give generously once
> more and not forget that the summer is also a difficult time for many as they 
> struggle to provide for their families during the long break”_._

**Seasonal giving resarch**

Research was carried out by Censuswide using a sample of 4,000 adults across the
UK, 2,000 of whom were parents with children under the age of 16.

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