# Over £250 million raised using Virgin Money Giving

- Link: https://fundraising.co.uk/2014/06/19/250m-raised-using-virgin-money-giving/
- Published: 2014-06-19T14:28:37+01:00
- Author: Howard Lake

Virgin Money Giving has now helped charities raise more than £250 million since 
it launched in 2009. Over 9,000 charities, including the 10 largest, are registered
with it.

Despite difficult economic conditions for many individuals, donations via Virgin
Money Giving have risen by over 11% year-on-year.

On reaching this milestone, the not-for-profit online fundraising arm of Virgin 
Money pointed out that it had delivered an extra £9 million more to charities since
2009 “compared to its closest competitor”. It says that, unlike other online giving
platforms, it “charges charities the minimum fees needed to cover the running costs
of the site”.

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It charges charities a flat registration fee of £100 + VAT and a 2% fee on all donations
before Gift Aid, and does not charge to collect Gift Aid. As a result it states 
that “for every £10 raised, charities receive £12.15”.

## How much do people give?

Virgin Money Giving has shared some observations from its fundraising data for the
last five years.

 * The average donation by value is almost £39 (excluding Gift Aid)
 * The average donation value by women is around £31.
 * For men it is almost £48.

 

## Who is fundraising and how?

 * The average age of fundraisers is 36 for females and 39 for men.
 * The most popular names of those who have set up fundraising pages since launch
   are David (c.10,000), Paul (c.8,000) and James (c.7,000).
 * Setting a fundraising target on a page works: the average amount raised from 
   pages with a target is more than twice as much as those without.
 * The most popular type of fundraising event, based on pages created, is running,
   followed by cycling

 

## Who benefits?

 * Children’s health charities have received the largest percentage of donations(
   37%)
 * The second most popular cause is health research (31%).

 

Virginmoneygiving.com is the official fundraising partner of events that include
the Virgin Money London Marathon, Royal Parks Half Marathon, Nike Run to the Beat
and the Virgin Money Cyclone.

Jo Barnett, Executive Director at Virgin Money Giving said:

> “It has been a fantastic achievement by our fundraisers to hit that £1/4 billion
> landmark. We only launched in 2009 and are still a growing service, so to hit 
> that level already is a great achievement”.