# Hilton in the Community Foundation chooses Blackbaud Heroix for fundraising

- Link: https://fundraising.co.uk/2014/06/18/hilton-community-foundation-chooses-blackbaud-heroix-fundraising/
- Published: 2014-06-18T08:33:55+01:00
- Author: Howard Lake

Hilton in the Community Foundation has chosen Blackbaud’s Software-as-a-Service (
Saas) online event fundraising platform [Heroix](https://www.blackbaud.co.uk/heroix)
™ to help it expand its fundraising across Europe. It will be used to provide more
branded online giving pages for 160 hotels across Europe.

The Foundation has raised more than £14 million through various campaigns over the
past 14 years, with initiatives being carried out by staff members of its corporate
partner Hilton Worldwide. In addition it runs a large number of fundraising events
each year. These include Around the World in a Day and the Mayfair Power and Tower
Race, where individual runners run 4.5 km around Hyde Park before climbing the 28
floors at the London Hilton on Park Lane.

It had received requests from event organisers to provide more advanced online fundraising
tools so that, for example, each supporter could have their own individual event
page and personalised website address.

## Advertisement

[Hilton in the Community Foundation](http://www.hcf-fundraising.org.uk/)’s Fundraising
Events Executive, Samiya Rashid, said:

> “Blackbaud Heroix offered more cost effective flexibility and control than our
> previous online giving platforms, which often felt like people were not aware 
> of the fact it was HCF doing the fundraising and how our supporters fit together.
> Individuals now set up their own branded and bespoke giving page, which makes 
> it easier to see how much each center or event has raised and introduces a fun
> element of competition.”

## Central giving hub

As well as providing the online giving platform for each individual hotel, the Blackbaud
Heroix team also designed a [central giving hub](http://www.hcf-fundraising.org.uk/),
so that all staff  and event participants can find their hotel or event and, if 
they wish, compare how they are performing compared to other hotels.

All money raised by HCF is used to support children and young people up to the age
of 25. It donates half of all money raised to charities nominated by individual 
hotels and the other half to organisations that have applied for a HCF grant.

 * **[Average online donation up by a third to £69.70, says Blackbaud](https://fundraising.co.uk/2014/07/29/average-online-donation-third-69-70-says-blackbaud/)**(
   29 July 2014)
 * **[East Cheshire Hospice boosts donations and numbers of donors with Raiser’s Edge](https://fundraising.co.uk/2014/10/23/east-cheshire-hospice-boosts-donations-numbers-donors-raisers-edge/)**(
   23 October 2014)
 * **[JustGiving’s Donate Box lets charities embed giving form on their websites](https://fundraising.co.uk/2014/11/19/justgivings-donate-box-lets-charities-embed-giving-form-websites/)**(
   19 November 2014)