# Advant~age raises funds for charities when spend triggers donations

- Link: https://fundraising.co.uk/2014/06/11/advantage-raises-funds-for-charities-when-spend-triggers-donations/
- Published: 2014-06-11T21:02:00+01:00
- Author: Howard Lake

**Nearly £3 million has been spent with advant~age – spend which triggers donations
to charities that in turn funds their vital work.**

Advant~age is a Birmingham based social enterprise, established in 2011, that has
dedicated itself to working with charities. advant~age works exclusively with charities
and not for profits providing them with the essential tools that enables them to
market products and services to their supporters, without the complications of having
to manage each provider individually. Advant~age works with 27 charities across 
the UK including Mind, Age Connects North East Wales & Tree of Hope.

Jenni Brighton, chief operating officer, comments:

## Advertisement

“advant~age are committed to helping charities raise unrestricted funds, through
offering their supporters a way of buying products and services that benefits the
cause they support. Whilst we strive to raise more and direct more spend through
social channels, we did feel this was a suitable time to reflect and take some pride
from the achievements of advant~age so far. Our dedicated teams were proud to discover
nearly £3 million has been channelled through advant~age and our aim is to grow 
this significantly and quickly, as we work with more charities”.

Through the development of an innovative solution to meet fundraising aspirations,
advant~age has enabled £2.7 million to be directed through a pioneering route that
ultimately helps to support charitable causes; charities such as Age Connects North
East Wales, who have partnered advant~age in providing products and services to 
their supporters for the past three years.
Graham Pithouse of Age Connects North
East Wales comments:

> “Advant~age has provided us with a monthly income; this regular income to our 
> organisation helps us to support a part of our activities and overhead costs –
> it is critical to us that we find new ways of increasing the income for the organisation
> to keep our services running ,especially in light of the reduction in funding 
> that most charities are experiencing”.

Advant~age works with charities to help them raise money simply, by offering their
customers products and services that they would have purchased anyway. Charity partners
that work with advant~age receive a free web link to the advant~age website from
their own website. From here their supporters can access insurances, funeral plans,
equity release plus other services – services they require anyway.

By buying through the charity, supporters can feel confident that service providers
have been fully vetted allowing them to progress their purchase with confidence.
If the product offered is suitable to the user, then a donation is made to the referring
charity.

Advant~age is free to use for charity partners, and aims to offer a competitive 
product that means consumers get a good deal as well. By operating in this way advant
~age becomes a valued resource for charities, and can provide a monthly income stream
for those charities.

Supporters who wish to help their charities in this way are encouraged to visit 
the advant~age website, www.advant-age.co.uk, where they can find more details and
a full list of charities working with us.

Any charities that wish to work with advant~age to support their fundraising efforts
should contact Jenni on 07881 106827 or email je************@***********co.uk

## About advant~age

Based in Sutton Coldfield, advant~age operates as a social enterprise to give maximum
benefits to their charities. Each charitable partner is given the tools to market
the products and services they select from the portfolio, and then make their communities
aware of them. A donation to the charity is triggered each time a charity refers
a customer and a product is sold. Being an advant~age partner doesn’t require a 
financial investment. Signing up is free and each is given a free personalised web
link, regulatory support (where necessary) and literature, which they can use in
the appropriate way. Thanks to advant~age’s thorough due diligence process, charities
can relax knowing they are signposting to reputable organisations, that will treat
their users with the respect and care they deserve.

Charities wishing to find out more about the fundraising platform can visit the 
[advant-age.co.uk](https://www.advant-age.co.uk) website.