# BHF campaign seeks support for research into inherited heart conditions

- Link: https://fundraising.co.uk/2014/05/21/bfh-campaign-seeks-support-research-inherited-heart-conditions/
- Published: 2014-05-21T08:32:39+01:00
- Author: Howard Lake

**The British Heart Foundation has launched a five-week campaign to secure funding
for research into inherited heart conditions.**

It launched on 12 May with TV, cinema and online advertising featuring baby Zara
whose mother discovered that she had a faulty gene for an inherited heart condition
before she became pregnant. There is a 50:50 chance that it could be passed onto
her baby.

Zara was born last month, but her parents still don’t know whether she has the faulty
gene or not.

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 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

The advert, which was first broadcast on ITV1, concludes with a call to donate: ‘
Text FIGHT to 70444 to give £3″.

 

 

To demonstrate the real-life story behind Zara, BHF have also produced an accompanying
film, The Baby behind the Baby Film:

 

 

The charity estimates around half a million people in the UK could be living with
a faulty gene which puts them at unusually high risk of developing heart disease
or dying suddenly at a young age.

Nick Radmore, Interim Programme Director for Marketing and Communications at the
BHF, said:

> “Our new campaign drives home the message that we urgently need funds in order
> to accelerate research into inherited heart conditions. Pinpointing the genes 
> which cause these conditions can mean the difference between life and death. The
> incredible cutting-edge effects used to bring baby Zara to life will capture viewers’
> attention and crucially could help save many lives in the future.”

The campaign launched included a coverwrap advert on The Metro newspaper in London.

 

 [⌊British Heart Foundation Baby Metro cover wrap⌉](https://wfay6x.infiniteuploads.cloud/2026/09/bhf-baby-metro-coverwrap.jpg)

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