# Asda raises over £250k for British Heart Foundation in one month

- Link: https://fundraising.co.uk/2014/05/21/asda-raises-250k-british-heart-foundation-one-month/
- Published: 2014-05-21T16:35:06+01:00
- Author: Howard Lake

Over 400 Asda stories raised £274,413 during February this year for the British 
Heart Foundation. The 434 stores joined in BHF’s Ramp up the Red fundraising campaign
during that month, and hosted fundraising activities including tombolas, collections
and red raffles.

Stores also sold [BHF](http://www.bhf.org.uk) pin badges and jute bags, with 36p
from each sale being donated to BHF.

Store managers got involved by taking part in a pedometer challenge.

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The success involved preparation of course, with Asda’s network of Community Life
Champions encouraging colleagues to join in, and organising fundraising activity
in their stores.

## Defibrillators in every store

The partnership will result in a defibrillator being placed in every one of the 
company’s 609 stores, depots and offices by the end of 2014. Asda will then become
the first large retailer in the UK to commit to having CPR trained employees and
a public access defibrillator in every store.

 

 [⌊Mr Hearty⌉](https://wfay6x.infiniteuploads.cloud/2026/09/mr-hearty-bhf.jpg)

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