# Voicemail tool to support growth of SMS fundraising

- Link: https://fundraising.co.uk/2014/05/12/voicemail-tool-support-growth-sms-fundraising/
- Published: 2014-05-12T10:47:04+01:00
- Author: Howard Lake

Telephone fundraising specialists Pell & Bales have launched a new service that 
is designed to enhance results from SMS fundraising. Now charities can send a recorded
voice message to the supporter via SMS. Once the message has been heard, the supporter
can, with just one click, ask for a call-back or be put straight through to the 
agency’s supporter response line to talk to someone.

It lets the supporter choose when to respond, rather than receive a phone call which
might come at an inconvenient time. The alert can tell them who the message is from,
and what it is about, and the urgency.

The new service has been developed in partnership with voicemail broadcasting specialists
CleverVoice .

## Advertisement

Pell & Bales say that the service “presents a big opportunity for charities to reach
previously un-contactable or lapsed supporters in a way that inspires the supporter
to contact them, and to do so in their own time – when convenient.”

Keith Hawkins, CEO of [CleverVoice](http://www.clevervoice.com) said:

> “We are seeing amazing results particularly when the voice message comes from 
> a celebrity, and for the charity sector there is definitely a place for sending
> a voice message direct from a beneficiary or field worker.”

Bethan Holloway, Client Services Director at Pell & Bales commented that the service“
blends the space between inbound and outbound messaging, and places control in the
hands of the supporter”.

Other charities that have used CleverVoice include [WaterAid for its 2012 The Big Dig](http://www.clevervoice.com/testimonial/wateraid/)
and [The Bob Champion Cancer Trust](http://www.clevervoice.com/testimonial/4295/).

You can try a [demo message via CleverVoice](http://www.clevervoice.com/free-clevervoice-demonstration/)
or watch a demo:

 

 

_ Photo: [one new message](http://www.shutterstock.com/pic-174221801/stock-vector-vector-illustration-d-of-phone-with-new-message.html)
by [Nickylarson974](http://www.shutterstock.com/gallery-1638992p1.html) on Shutterstock.
com_

 * **[Pell & Bales publishes code of conduct for telephone fundraising](https://fundraising.co.uk/2015/07/16/pell-bales-publish-code-of-conduct-for-telephone-fundraising/)**(
   16 July 2015)
 * **[Pell & Bales goes into liquidation](https://fundraising.co.uk/2016/08/28/pell-bales-goes-liquidation/)**(
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 * **[Pell & Bales offers 21 free telephone fundraising campaigns](https://fundraising.co.uk/2012/02/07/pell-amp-bales-offers-21-free-telephone-fundraising-campaigns/)**(
   7 February 2012)