# How to tweet and earn with Amazon

- Link: https://fundraising.co.uk/2014/05/06/tweet-earn-amazon/
- Published: 2014-05-06T11:58:02+01:00
- Author: Howard Lake

Amazon.co.uk is inviting Twitter users to generate income for themselves or their
organisation by tweeting about particular products. As long as the recipients reply
to your tweet with the hashtag **#AmazonBasket** in their message, the product will
be added to their Amazon.co.uk Shopping Basket. In the USA the hashtag is **#AmazonCart**.

As long as you have an Amazon Associate account, you or your organisation would 
then earn a percentage of the value of that sale.

This is not completely new. It has been possible for years to tweet a link that 
contains your [Amazon Associate ID](https://www.fundraising.co.uk/2007/06/06/amazon-associates-offers-more-ways-generate-income-web-content/)
in it and generate a proportion of the sales that that tweet generates via Amazon.
UK Fundraising has been doing this shortly after we started using Twitter, and [generating income from Amazon before it was even Amazon in the UK!](https://www.fundraising.co.uk/2006/07/21/ten-years-earning-income-selling-books-online-amazon-associates/)

## Advertisement

## Why #AmazonBasket?

The [#AmazonBasket](http://www.Amazon.co.uk/AmazonBasket) approach simply makes 
the process a little quicker and smoother, and is probably helpful for mobile users
who want to buy an item but don’t have the time to go through with the checkout 
process at that moment. Or, perhaps, they don’t want to leave Twitter at that point.

Here’s how it works from the consumer’s point of view. Currently it works only in
the US with Amazon.com and UK with Amazon.co.uk.

 

 

## Getting started with #AmazonBasket

 

[⌊Amazon Basket⌉⌊Amazon Basket⌉[

How #AmazonBasket works

 

For #AmazonBasket to work for your website or charity you must have an Amazon Associate
ID. [Sign up for a free account](http://affiliate-program.amazon.co.uk/gp/associates/apply/main.html)
and you will get access to all the necessary code to promote selected Amazon products
that are presumably relevant to your audience.

From your account you will find the code to create banner ads, a whole ‘aShop’ of
Amazon products, or a content box featuring the latest best sellers in particular
categories. You will also find [how to use the #AmazonBasket function](https://affiliate-program.amazon.co.uk/gp/associates/promo/amazonbasket).

## Generating income from #AmazonBasket

 1. Choose the product you want to promote from Amazon.
 2. Tweet a link to an Amazon product and including your Amazon Associate ID
 3. Tell your followers to use the #AmazonBasket hashtag. For example, add “reply with#
    AmazonBasket to add to Basket”.
 4. That’s it. You can check via your Associates account how many people bought the
    product and how much you earned. #AmazonBasket income is listed under the link_type‘
    Genie’

URL shortlink tools like bitly.com work under this system, say Amazon, so you should
manage to squeeze in some explanatory text.

For example, here is how we would tweet The Complete Fundraising Handbook.

The link we need to tweet is

which is the link to the book on Amazon.co.uk plus our Associates ID. (Ours is numerical–
yours will be text).

Here is the tweet we sent:

 

> The Complete Fundraising Handbook: [http://t.co/D3YSiXvhQC](http://t.co/D3YSiXvhQC).
> Reply with [#AmazonBasket](https://twitter.com/search?q=%23AmazonBasket&src=hash)
> to add to Basket.
> — Howard Lake (@howardlake) [May 6, 2014](https://twitter.com/howardlake/statuses/463633996438847488)

 

## Will it raise much money?

As with other Amazon.co.uk Associates channels, it all depends on how many people
follow your organisation on Twitter and how many tweets you send with the #AmazonBasket
call to action.

Used on its own, it is unlikely to generate much income for a charity. If used as
part of an ongoing programme of generating income as an Amazon Associate, then it
could be a useful addition to the ways in which you communicate with that.

The new service is attractive in its simplicity, linking a tweeted reply directly
to placing a product in an online shopping basket. But therein lies one of its weaknesses:
for #AmazonBasket to work in terms of generating the Associate any income, Twitter
users need to link their Twitter account to their Amazon account. How many will 
do that?

As always, testing will help determine.

Of course, this is an effort by Amazon to attract more users and to connect more
of their social data. As Amazon.co.uk explains:

> “If your visitors have not connected their Twitter accounts to Amazon, they will
> receive a reply tweet when using #AmazonBasket, asking them to connect their accounts
> to use the feature.”

 * **[Payment innovations to be key theme of IoF Technology Group conference](https://fundraising.co.uk/2018/05/16/payment-innovations-key-theme-iof-technology-group-conference/)**(
   16 May 2018)
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   25 October 2019)
 * **[Amazon Literary Partnership offers grants to literary charities](https://fundraising.co.uk/2020/12/15/amazon-literary-partnership-offers-grants-to-literary-charities/)**(
   15 December 2020)
