Contagious: How to Build Word of Mouth in the Digital Age

Howard Lake | 2 May 2014 | Books

Whether you’re a major company trying to increase sales, a local restaurant trying to raise awareness, a charity trying to fight obesity, or a new politician running for local office, word-of-mouth can help you succeed.
Fortunately, you don’t have to have millions of pounds to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. Jonah Berger explains how.
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