Fundraising news, ideas and inspiration for professional charity fundraisers

Contagious: How to Build Word of Mouth in the Digital Age

Contagious: How to Build Word of Mouth in the Digital Age

Whether you’re a major company trying to increase sales, a local restaurant trying to raise awareness, a charity trying to fight obesity, or a new politician running for local office, word-of-mouth can help you succeed.

Fortunately, you don’t have to have millions of pounds to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. Jonah Berger explains how.

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Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Research massive growth in giving.

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