# Iceland Foods Charitable Foundation raises another £1 million for Alzheimer’s Research UK

- Link: https://fundraising.co.uk/2014/04/16/iceland-foods-charitable-foundation-raises-another-1m-alzheimers-research-uk/
- Published: 2014-04-16T10:52:02+01:00
- Author: Howard Lake

The Iceland Foods Charitable Foundation has donated £1 million to Alzheimer’s Research
UK, bringing its total donations to the charity to £3.1 million in three years.

The Foundation chose Alzheimer’s Research UK as its lead charity in April 2011. 
Fundraising got underway when Iceland’s Chairman and Chief Executive Malcolm Walker
CBE took part in the Iceland Everest Expedition with his son Richard. He followed
this a year later with an attempt to trek to the South Pole. The year after that
he donated proceeds of his autobiography, [Best Served Cold: The Rise, fall and Rise Again of Malcolm Walker](http://www.amazon.co.uk/gp/product/184831700X?ie=UTF8&camp=3194&creative=21330&creativeASIN=184831700X&linkCode=shr&tag=219&qid=1397641699&sr=8-1&keywords=Best+Served+Cold%3A+The+Rise%2C+fall+and+Rise+Again+of+Malcolm+Walker),
to the charity.

In addition, Iceland’s 25,000 staff have taken part in a wide range of fundraising
activities including skydives, cycle rides, marathons and family walks.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Malcolm Walker commented:

> “Working with Alzheimer’s Research UK during the three year charity partnership
> has also given us a great opportunity to raise awareness. With 830 stores on busy
> high streets nationwide, we’ve reached countless members of the public with the
> message that dementia research needs more funding”.

Rebecca Wood, Chief Executive of [Alzheimer’s Research UK](http://www.alzheimersresearchuk.org),
added:

> “We have been so impressed by the dedication of Iceland staff and their inventive
> fundraising ideas, including Malcolm Walker who literally attempted to walk to
> the end of the earth to raise money for us in his trek to the South Pole. We are
> hugely grateful to everyone for their outstanding support.
> “The colossal sum raised through the [Foundation ](http://about.iceland.co.uk/iceland-foods-charitable-foundation/)
> is supporting seven world-class research projects, including a large study into
> early-onset Alzheimer’s led by Prof Nick Fox and Dr Jonathan Schott at University
> College London”.

 * **[Yorkshire youth charities eligible for community grants](https://fundraising.co.uk/2014/04/23/yorkshire-youth-charities-eligibe-community-grants/)**(
   23 April 2014)
 * **[Deutsche Bank’s small charity fund opens for applications](https://fundraising.co.uk/2014/04/27/deutsche-banks-small-charity-fund-opens-applications/)**(
   27 April 2014)
 * **[Asda raises over £250k for British Heart Foundation in one month](https://fundraising.co.uk/2014/05/21/asda-raises-250k-british-heart-foundation-one-month/)**(
   21 May 2014)