# Christmas #elfie campaign raised nearly £1,000 for Plan UK

- Link: https://fundraising.co.uk/2014/04/16/christmas-elfie-campaign-raised-nearly-1000-plan-uk/
- Published: 2014-04-16T17:02:46+01:00
- Author: Howard Lake

A social media campaign last Christmas which encouraged people to take an ‘elfie
selfie’ raised nearly £1,000 for families affected by Typhoon Haiyan.

Three months before the [#nomakeupselfie campaign](https://www.fundraising.co.uk/2014/03/24/nomakeupselfie-campaign-raises-e750000-irish-cancer-society/)
took off, global children’s charity Plan UK invited supporters to take a photo of
themselves wearing an elf costume which they then shared via social media channels
with the hashtag #elfie.

The campaign was created by digital agency SMACK, and they agreed to donate 50p 
to the charity for each #elfie shared. Prizes were offered for the most outrageous
depictions, donated by a range of supporting partners including Picturehouse Cinemas.

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Alex Betti, Digital & Publications Manager at [Plan UK](http://www.plan-uk.org).
explains:

> “Last December we asked our supporters to snap, tag and share selfies wearing 
> an elf hat to raise money for families affected by Typhoon Haiyan in the Philippines.
> We wanted to do something fun, without being prescriptive, to get in on the festive
> spirit using a seasonal item of clothing.
> “It was the great partnership we had with our corporate supporters and SMACK agency
> that ensured the smooth running of the campaign”.

The image-based campaign **raised £948.50** for Plan’s Philippines emergency relief
fund to help some of the 13 million people affected by the typhoon.

> “We were astounded by the great level of response”

said Aalia Walker, SMACK’s Business Director.

> “People really got behind the campaign and we raised an impressive sum, with a
> lot of fun had on the way”.

SMACK built up a [gallery of #elfie tagged pictures](http://elfie.smackagency.com)
to acknowledge those who took part.

 

 

 

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