# #NoMakeUpSelfie campaign raises €750,000 for Irish Cancer Society

- Link: https://fundraising.co.uk/2014/03/24/nomakeupselfie-campaign-raises-e750000-irish-cancer-society/
- Published: 2014-03-24T23:43:33+00:00
- Author: Howard Lake

The Irish Cancer Society has been ‘stunned’ by the success of the #NoMakeUpSelfie
campaign which has raised around €750,000 in the last week.

 

“We’re stunned by it all and are hugely grateful for every donation,” Kathleen O’Meara,
Senior Manager of Communications at the [Irish Cancer Society](http://www.cancer.ie),
told the Irish Times. She added that some people thought that it had been inspired
by Ellen de Generes Oscars selfie.

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By last Friday the figure for the selfie campaign totalled €400,000 but nearly doubled
over the weekend. As the campaign took off last week, income doubled in 24 hours
from €200,000 to €400,000.

 

The #NoMakeUpSelfie craze has developed as a viral movement and was not created 
specifically for or by the Irish Cancer Society. UK cancer charities, especially
Cancer Research UK, have also benefited financially.

 

The Irish Cancer Society said the spontaneity of the #NoMakeUpSelfie shows how powerful
social media can be for charities, especially when it can be underpinned by a giving
platform like [LikeCharity](http://www.likecharity.com/)‘s text donation service.

 

The campaign was also supported by celebrities, with the funding going to the Irish
Cancer Society’s breast cancer work.

 

 

 

[⌊Irish Cancer Society - #nomakeupselfie campaign images (from Facebook)⌉⌊Irish 
Cancer Society - #nomakeupselfie campaign images (from Facebook)⌉[

#nomakeupselfie images in aid of Irish Cancer Society, from the charity’s Facebook
page