# Societe Generale raises £450k in first year for Alzheimer’s Society

- Link: https://fundraising.co.uk/2014/03/19/societe-generale-raises-450k-first-year-alzheimers-society/
- Published: 2014-03-19T22:17:32+00:00
- Author: Howard Lake

Societe Generale nearly doubled its target by raising £450,000 in the first year
of its two year partnership with [Alzheimer’s Society](http://www.alzheimers.org.uk).

 

The ‘Care for Today, Cure for Tomorrow’ partnership began in March 2013, and continues
until February 2015. It will fund support services and research for people with 
dementia. The money raised has already enabled the charity to provide services such
as Dementia Support Workers, Dementia Cafes, and Carers Groups, ensuring that people
with dementia and their carers do not have to face everyday challenges alone.

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Societe Generale has also funded the weekend opening hours of the National Dementia
Helpline.

 

## How the funds were raised

 

Societe Generale staff have raised the sum by climbing mountains, running marathons,
cycling thousands of miles, and rowed down the Thames. For example, in October 2013,
130 employees, together with their family and friends, hiked through the night in
a marathon walk through London.

 

 

 

[⌊Midnight Memory Hike for Alzheimer's Society⌉⌊Midnight Memory Hike for Alzheimer's
Society⌉[

Participants in the Midnight Memory Hike pass the Royal Albert Hall, London, in 
aid of Alzheimer’s Society

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