# Research confirms big drop in Irish giving

- Link: https://fundraising.co.uk/2014/03/05/research-confirms-big-drop-irish-giving/
- Published: 2014-03-05T11:11:11+00:00
- Author: Howard Lake

Overall charitable giving in Ireland has fallen from €130 per person per annum to
€68 per person in the wake of the salary ‘top up’ controversy, according to research
undertaken as part of a [progress report](http://www.philanthropy.ie/2014/02/28/1-difference-campaign-review-2/)
on the [One Percent Difference Campaign](http://www.onepercentdifference.ie/).

 

The National Giving Campaign, One Percent Difference, [was launched in June 2013](https://www.fundraising.co.uk/2013/06/19/irish-charity-promotion-campaign-begins/)
to increase giving and volunteering in Ireland. The research on giving was carried
out last December at the height of the top up controversy.

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While Ireland has a high level of spontaneous giving, the two year programme delivered
by the [Forum on Philanthropy and Fundraising](http://www.philanthropy.ie) (a joint
philanthropic/government initiative) is seeking to address the relatively low levels
of regular personal and corporate giving. The Forum also wants to create a more 
favourable environment for Irish charity fundraising and an increased understanding
of the role and impact of not-for-profit sector in Ireland.

 

The progress report says the campaign has been successful in generating debate on
giving in Ireland and over 650 charities and causes have partnered with the campaign.
There has also been strong engagement with corporate Ireland, the report says.

 

The preliminary research suggests strong recall and awareness of the One Percent
Difference brand which, the report says, will provide a strong platform to build
on for the next phase of the campaign. Planning for this is currently underway.

 

The overall stated aim of the Forum is to increase the level of charitable giving
from the current level of €500 million to €800 million by 2016. The government has
committed to funding 50% of the cost of implementing the strategy and has already
committed €2.49 million, according to the report.

 * **[Queens University posts big increase in income](https://fundraising.co.uk/2014/03/19/queens-university-posts-big-increase-income/)**(
   19 March 2014)
 * **[Giving levels in Ireland are up despite ‘top up’ controversy](https://fundraising.co.uk/2014/04/08/giving-levels-ireland-despite-top-controversy/)**(
   8 April 2014)
 * **[Hospital foundation reports drop in income](https://fundraising.co.uk/2014/04/16/hospital-foundation-reports-drop-income/)**(
   16 April 2014)