# Fruit and veg sales net €100,000 for charity

- Link: https://fundraising.co.uk/2014/03/01/fruit-veg-sales-net-e100000-charity/
- Published: 2014-03-01T19:57:02+00:00
- Author: Howard Lake

Irish supermarket chain Supervalu has donated €100,000 to homelessness charity Focus
Ireland, proceeds from fruit and vegetable sales in the Christmas period.

Fourteen cents from every 19 cent bag of carrots and a share of sales of brussel
sprouts and melons sold in the days before Christmas 2013 were donated to Focus.

Announcing the charity promotion before Christmas, Supervalu said it was also their
intention to keep the cost of fruit and vegetables at a reasonable price rather 
than engaging in a ‘race to the bottom,’ a reference to other retailers who were
heavily discounting fruit and vegetables.

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In 2012 [Focus Ireland](http://www.focusireland.ie) had a fundraising income of 
€5.48 million, almost the same level as in 2011. Total income, which includes government
support, was €18.1 million, down from €18.35 in 2011.

Fundraising costs increased in 2012 to nearly €1.7 million, from €1.4 million in
2011.

 

_Photos: [carrots](http://www.flickr.com/photos/sivaprakash/294755142/) by sivaprakash
on Flickr.com_

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