# Macular Society chooses John Grain Associates for in memoriam fundraising

- Link: https://fundraising.co.uk/2014/02/08/macular-society-chooses-john-grain-associates-memoriam-fundraising/
- Published: 2014-02-08T22:54:30+00:00
- Author: Howard Lake

Sight charity The Macular Society has appointed John Grain Associates (JGA) to help
it develop its in memoriam fundraising activities.

For the past 25 years the charity has been supporting people with macular conditions,
including age-related macular degeneration (AMD). As well as providing information
and support they also fund research into a cure. Income is generated by membership
and individuals’ donations.

[JGA](http://johngrainassociates.com/) will work with [the Macular Society](http://www.macularsociety.org/)
on all aspects of their in memoriam programme including tribute giving.

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Julie Edwards, The Macular Society’s Manager of Legacies and Giving In Memory, said,“…
In-Memoriam fundraising… is a sensitive area that needs to be managed appropriately
and thoughtfully to provide the best options for our supporters to pay tribute and
remember loved ones that they have lost.”

 * **[Legacy Foresight establishes in memory consultancy arm](https://fundraising.co.uk/2017/05/02/legacy-foresight-establishes-memory-consultancy-arm/)**(
   2 May 2017)
 * **[Giving tomorrow: legacy and in-memory fundraising of the future and the implications for fundraisers](https://fundraising.co.uk/2019/11/04/giving-tomorrow-legacy-and-in-memory-fundraising-of-the-future/)**(
   4 November 2019)
 * **[Stewardship a critical element of in-memory fundraising, research shows](https://fundraising.co.uk/2020/06/30/stewardship-a-critical-element-of-in-memory-fundraising-research-shows/)**(
   30 June 2020)