# 10th year of Sainsbury’s Active Kids gets underway

- Link: https://fundraising.co.uk/2014/02/02/10th-year-sainsburys-active-kids-gets-underway/
- Published: 2014-02-02T16:47:39+00:00
- Author: Howard Lake

Sainsbury’s Active Kids scheme is now open. Sainsbury’s customers can now collect
vouchers in-store, online and at petrol stations and help registered schools, groups
and clubs.

The vouchers can be exchanged by these organisations for sports equipment and experiences,
cooking equipment, and first aid supplies.

Vouchers can be collected from now **until 20 May**.

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Mrs Jackson, Head Teacher at Gurnard Primary School on the Isle of Wight, said:

> “Joining Active Kids has made a massive difference to our teaching of the benefits
> of a healthy, active lifestyle. We’re delighted by the support from Sainsbury’s
> customers and it’s helped provide us with fantastic equipment and experiences 
> which will last us for several years to come. We’re hoping to collect even more
> vouchers in this landmark 10th year of the scheme.”

 

## 10th anniversary opportunities

Since 2005, Sainsbury’s has donated over £136 million worth of equipment and experiences.
Currently over 51,000 nurseries, primary schools, secondary schools, Scout and Guide
groups and sports clubs are registered for Active Kids.

To mark the tenth anniversary of [Sainsbury’s Active Kids](https://activekids.sainsburys-live-well-for-less.co.uk/),
there are a couple of new opportunities for organisations

 * Thirty two organisations across the UK can **win their order wishlist** of kit,
   provided they create their order wishlist online by 28 February.
 * Customers can also **nominate an organisation online to win their wishlist**,
   up to a value of prize value up to 15,000 Active Kids vouchers.

 

## Ambassadors

David Beckham is an Ambassador for Sainsbury’s Active Kids. He commented:

> “I love it when I hear that I’ve inspired a young person to try out sport, and
> that’s what Active Kids is all about.
> “Another reason why I’m delighted to be involved is the emphasis Active Kids places
> on inclusivity – which I’m passionate about. I believe that everyone should share
> an equal opportunity to enjoy sport and its many benefits.”

Ellie Simmonds is also an Ambassador. She said:

> “I know how important it is to ensure that all children get the opportunity to
> get involved in sport whatever their situation. Their inclusion at school is the
> first step on what can be an exciting journey for young people, which could lead
> to a gold medal.”

 

 * **[Sainsbury’s announces local charities of the year 2015-16](https://fundraising.co.uk/2015/07/19/sainsburys-announces-local-charities-of-the-year-2015-16/)**(
   19 July 2015)
 * **[Sainsbury’s donates 80,000 children’s books to Save the Children](https://fundraising.co.uk/2015/10/07/sainsburys-donates-80000-childrens-books-to-save-the-children/)**(
   7 October 2015)
 * **[Sainsbury’s Active Kids partners with Sported](https://fundraising.co.uk/2016/02/19/sainsburys-active-kids-partners-with-sported/)**(
   19 February 2016)