# Macmillan launches branded Uplifting Gifting site - Link: https://fundraising.co.uk/2014/01/24/macmillan-launches-branded-uplifting-gifting-site/ - Published: 2014-01-24T09:20:12+00:00 - Author: Howard Lake Macmillan Cancer Support has teamed up with online fundraising service Timto to launch a branded version of its online gift service [Uplifting Gifting](http://gifting.macmillan.org.uk/). [⌊Timto Uplifting Giving⌉](https://wfay6x.infiniteuploads.cloud/2026/09/timto-uplifting-gifting-howto.jpg) The service lets people chip in to buy a gift for a friend or family member, and the recipient then splits the money between a gift or gifts and a donation to charity. The charity receives every penny donated to them, together with Gift Aid. Co-founder of [Timto](https://www.timto.co.uk) Nathan Cornish describes the platform, which is available to major charities “at no cost”, as offering “a new holistic approach to celebrating by aggregating family and friend’s gift expenditure, enabling better gifts to be bought alongside a conscious donation to charity”. ## Advertisement He sees it as a tool to help bridge “the Giving Gap” – the challenge faced by charities who find they are relying predominantly on people aged over 60 and who struggle to attract younger donors. He and brother Luke Cornish were also driven to set up the gift service when they learned that about £2.5 billion is spent every year on gifts that are never used, given away or resold. Timto is also focusing on the corporate gifts market to benefit charities. According to a recent [Daily Mail article](http://www.dailymail.co.uk/news/article-2347023/A-sixth-wages-spent-work-Commuting-lunches-office-birthdays-average-worker-spend-263-month.html), £2.1 billion a year is spent on buying gifts for work colleagues. This works out at an average of £72 for every employee in the UK. Ben Welch, Head of Fundraising development at Macmillan Cancer Support commented: > “We believe [Uplifting Gifting](http://www.upliftinggifting.com) has the potential > to deliver significant incremental value to Macmillan, whilst allowing us to strengthen > our relationships with both individual and corporate supporters.”   [⌊Example Uplifting Gifting page⌉⌊Example Uplifting Gifting page⌉[ Example Gift Fund for Macmillan Cancer Support * **[Access offers £500 in Twitter competition during CHASE 2014](https://fundraising.co.uk/2014/02/11/access-offers-500-twitter-competition-chase-2014/)**( 11 February 2014) * **[Scottish charities increased income by £300 million in 2013](https://fundraising.co.uk/2014/02/19/scottish-charities-increased-income-300m-2013/)**( 19 February 2014) * **[Nominations open for Insight in Fundraising Awards 2014](https://fundraising.co.uk/2014/02/21/nominations-open-insight-fundraising-awards-2014/)**( 21 February 2014)