# Big Break campaign to benefit charities

- Link: https://fundraising.co.uk/2014/01/08/big-break-campaign-benefit-charities/
- Published: 2014-01-08T15:56:02+00:00
- Author: Howard Lake

Charities are once again set to benefit from the Big Break campaign. This national
marketing campaign run by Bacs Payment Schemes Limited, the people behind Direct
Debit in the UK, promotes regular payments by Direct Debit. It is running again 
this year for the fourth year in a row.

[The Big Break](https://fundraising.co.uk/2014/01/08/big-break-campaign-benefit-charities/ www.directdebit.co.uk/thebigbreak)
invites organisations from a range of sectors to make a donation to their chosen
charity for every new Direct Debit Instruction signed. This year’s campaign will
run from 1 February to 30 June 2014, with companies choosing how long they wish 
to participate for.

In 2013 over 90 businesses got involved, with 9.2 million customers contacted, and
[120 good causes received a total of £150,000](https://www.fundraising.co.uk/2013/09/16/bacs039-big-break-campaign-raises-pound150k-120-charities/).

## Advertisement

This year one lucky individual will win £12,000, or the average of one year’s worth
of bills (based on Bacs’ Family Tracker research), while a prize of £2,000 is on
offer for business customers who switch to Direct Debit.

Bacs’ sector specialist, Graham Callaghan, said:

> “This campaign offers an ideal opportunity for charities which have a corporate
> supporter to leverage the benefits of a collective initiative. I would encourage
> any charities interested in getting involved, along with their supporter, to find
> out more about how they can be a part of the campaign”.

Charities interested in getting involved should [contact Graham Callaghan](https://fundraising.co.uk/2014/01/08/big-break-campaign-benefit-charities/gr**************@*****co.uk).

** **

 * **[Charity Checkout passes £2 million mark in donations to small charities](https://fundraising.co.uk/2014/11/20/charity-checkout-handled-2m-donations-charities/)**(
   20 November 2014)
 * **[60 million direct debit donations made to charity in 2014](https://fundraising.co.uk/2015/04/02/60m-direct-debit-donations-made-to-charity-in-2014/)**(
   2 April 2015)
 * **[Concern Worldwide (UK) error results in donors being charged 100 times what they pledged](https://fundraising.co.uk/2016/04/30/concern-worldwide-error-results-donors-charged-100-times-pledged/)**(
   30 April 2016)