# Filling the advertising space for mobile interaction

- Link: https://fundraising.co.uk/2014/01/07/filling-advertising-space-mobile-interaction/
- Published: 2014-01-07T15:58:33+00:00
- Author: Howard Lake

This campaign by The National Centre for Domestic Violence combines interaction 
with viewers using their mobile phones and a creative approach to a large amount
of advertising space.

The campaign launched on 30 April 2012 on the interactive billboards at Euston Station
and was designed to raise awareness about how people can intervene to help put a
stop to domestic violence. Passers by are encouraged by the content in the first
screen to get involved in the advert by controlling the scene using their mobile
phone.

“Use your phone to stop this now” suggests the ad. “Go to www.ncdv.org.uk/stop and
drag him away”.

## Advertisement

The participant can then slide the man onto adjacent billboards.

The campaign was created by JWT London, produced by Grand Visual and ran on the 
Agent platform.

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