# O2 helps Battersea Dogs & Cats Home to be more dog

- Link: https://fundraising.co.uk/2013/12/19/o2-helps-battersea-dogs-cats-home-dog/
- Published: 2013-12-19T10:23:49+00:00
- Author: Howard Lake

Mobile telecoms provider O2’s current ‘be more dog’ advertising campaign has resulted
in it supporting Battersea Dogs & Cats Home this Christmas.

The partnership followed an approach from the charity, after it had spotted the 
advertising campaign.

As a result, six of the charity’s dogs had the best Christmas party possible. The
dogs enjoyed a pre-party pampering session, a limo ride to the venue, a festive 
feast for dinner and lots of treats and toys for Christmas presents. They were also
joined by special guest Cheska Hull and her Battersea dog, Evie.

## Advertisement

The dinner was organised following a Twitter campaign in which supporters were encouraged
to tweet the [#tweetatreat hashtag](http://news.o2.co.uk/2013/12/05/be-more-dog-this-christmas/).

“The more you tweeted about the party the bigger and better it got!”, according 
to O2.

The company is encouraging others to give to the charity: “Show your support by 
texting ‘BEMOREDOG’ to 70099 to automatically donate £1 to Battersea Dogs and Cats
Home.” The video of the Christmas dinner concludes with this mobile giving ask.

 

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