# Wishgenie lets people fundraise by buying joint gifts for Christmas

- Link: https://fundraising.co.uk/2013/12/13/wishgenie-lets-people-fundraise-buying-joint-gifts-christmas/
- Published: 2013-12-13T09:18:41+00:00
- Author: Howard Lake

Online giving platform Wishgenie is enabling friends and families to chip in to 
buy a joint gift at Christmas, and raise funds for their favourite charity or school
through ‘crowdgifting’.

Individuals and organisations can create a wish list and invite friends and contacts
to buy from it, or they can choose to buy a gift for someone or an organisation 
and invite contacts to contribute towards the cost.

The site raises funds for charity at no cost to the donor by letting shoppers generate
affiliate commissions when shopping online from supermarkets and other stores. It
also offers a challenge function through which individuals can collect sponsorship
money for charities.

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Wishgenie also lets charities recruit and manage volunteers, so highlights the fact
that members of the public can donate time as well as money.

[Wishgenie](http://www.wishgenie.com) says that it “does not charge any fees or 
take commission from donations or crowdfunding projects” but instead “allows not-
for-profits to raise funds from their supporters at no cost to these individuals
or the charities, making community giving a sustainable concept”. It generates its
income by sharing the affiliate fee earned from the online shopping purchases.