# Amazon donations via In Kind Direct increase 10x to £500,000

- Link: https://fundraising.co.uk/2013/11/20/amazon-donations-via-kind-direct-increase-10x-50000/
- Published: 2013-11-20T11:10:36+00:00
- Author: Howard Lake

Online retailer** **Amazon has donated stock and services worth over £500,000 to
charities via In Kind Direct. This is a tenfold increase on its donations last year.

So far this year 865 charities have benefited from Amazon’s donations.

Amazon has supported In Kind Direct for several years. This year, it extended this
support by providing help to the charity with IT hosting, funding and sharing expertise
on merchandising and online retail. Amazon.co.uk Ltd’s Vice President, Consumables,
Ajay Kavan, also joined the In Kind Direct board of Trustees and this year was elected
Chair of In Kind Direct’s International Committee.

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Items donated by Amazon include toys, pet food, household disposables, homeware,
kitchen items and mosquito nets.

> “In Kind Direct is a great charity that benefits vast numbers of people and we
> are happy to provide our support in any way we can. We look forward to working
> with them closely and to an even greater extent in the years to come”
> Ajay Kavan, Vice President, Consumables at Amazon.co.uk Ltd

Seaforth Information Network Group (SING) is one charity that has received Amazon
products through In Kind Direct. They have helped it to run activities, its centre
and they are also given to people that may be struggling to afford goods.

>  _“If we know someone is struggling then we can offer them essential items that
> we have from In Kind Direct. We often distribute goods such as toys, nappies, 
> games, clothes and washing powder to parents via our nursery so that people don’t
> feel self-conscious about having to ask._ _Using In Kind Direct really frees up
> a lot of budget for our charity.”_ **John Oldland, Centre Manager, ****SING**

**About In Kind Direct**

[In Kind Direct](http://inkinddirect.org) was founded by HRH The Prince of Wales
in 1996 to provide an easy way for manufacturers, retailers and other organisations
to be more socially responsible and ensure that surplus goods are put to good use
in local communities. It uses its network of partner charities to distribute the
surplus goods donated by corporates reach those who need them most.

 * **[Lovespace offers free box and delivery to donate items to Oxfam](https://fundraising.co.uk/2013/11/24/lovespace-offers-free-box-delivery-donate-items-oxfam/)**(
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 * **[Computer Aid now seeking donated tablets and handheld PCs](https://fundraising.co.uk/2014/03/26/computer-aid-now-seeking-donated-tablets-handheld-pcs/)**(
   26 March 2014)
 * **[International charities offered free SIM cards](https://fundraising.co.uk/2014/06/30/international-charities-offered-free-sim-cards/)**(
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