# Government to match fund Practical Action’s Safer Cities campaign

- Link: https://fundraising.co.uk/2013/11/19/government-match-fund-practical-actions-safer-cities-campaign/
- Published: 2013-11-19T19:34:50+00:00
- Author: Howard Lake

The UK government will match fund donations from the public to technology charity
Practical Action’s ‘Safer Cities’ campaign, which is designed to improve the lives
of slum communities in Nepal and Bangladesh.

The campaign aims to raise £200,000 by 31 December 2013.

International Development Secretary Justine Greening said: “By matching pound for
pound all public donations to this appeal, we will help Practical Action provide
safe drinking water and basic sanitation to over four thousand people living in 
slums in Bangladesh and Nepal.

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“As well as day-to-day health benefits, this will reduce the spread of potentially
deadly water-borne diseases that follow regular seasonal flooding. Better hygiene
isn’t just vital to save lives; it means people can focus on earning money and taking
care of their families.”

Practical Action is working in partnership with Premier Christian Radio which is
promoting the Safer Cities campaign by broadcasting interviews with project works
and beneficiaries of the projects.

The [Safer Cities campaign](http://www.practicalaction.org/uk-aid-match) is also
being communicated via social media channels, street fundraising, banner advertising,
PPC advertising, direct mail and email.

 [⌊Safer Cities leaflet⌉](https://wfay6x.infiniteuploads.cloud/2026/09/safer-cities.jpg)

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