# Feedies turns food photos into food for hungry children

- Link: https://fundraising.co.uk/2013/10/30/feedies-turns-food-photos-into-food-for-hungry-children/
- Published: 2013-10-30T11:51:59+00:00
- Author: Howard Lake

Americans spend nearly $2 billion a day eating out in restaurants and cafes. Photo-
sharing app Feedie aims to divert a proportion of that to help feed hungry children
in South Africa, combining the trend in sharing food photographs and local advertising
and CSR for restaurants.

Diners can take a photo with the app, much as they would with Instagram. It comes
with some photo filters that can enhance the look of the food. When you share your
photo with your social networks, the restaurant makes a donation to The Lunchbox
Fund in South Africa. Photos taken are branded “to stand out from all other food
photos”.

The post advertises the restaurant as the source of the donation, so the restaurant
should benefit from its support of this initiative. “Now your food not only looks
and tastes good, it does good”.

## Advertisement

[Feedies ](http://wethefeedies.com/)launched in New York. But with over 6 million
Americans using food apps, its founders are confident it can raise substantial sums
of money to feed more hungry children.

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