# Fundraising events still a growth area: up by 8% last year

- Link: https://fundraising.co.uk/2013/10/23/fundraising-events-still-growth-area-8-last-year/
- Published: 2013-10-23T12:14:53+01:00
- Author: Howard Lake

Organised fundraising events continue to grow in number and value to charities, 
according to JustGiving and ACTIVE Network.

Using data from their sites and survey data, the online giving and events management
companies have published the first issue of ‘The Event Fundraising Monitor: What’s
Next for Events?’.

## Event fundraising is increasing

The report reveals that

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 * event fundraising grew by 8% in 2012 (based on the number of JustGiving fundraising
   pages created)
 * since 2007, the number of fundraising events has increased by 700% and participant
   numbers have doubled.

## Types of fundraising event

 * Running events remain the most popular kind of event, accounting for 77% of all
   event fundraising pages
 * 25% of the charities surveyed said that running as the leading category for generating
   income
 * Fundraising via triathlons grew by 21% between 2011 and 2013
 * Cycling fundraising events have grown the most, up by 30% since 2011.
 * Fundraising managers report that the three most popular types of event are running,
   walking and cycling.

## Which events raise the most?

Based on Justgiving pages in 2013, the following types of event raise the most. 
The figure is the average sum raised by an event of that type.

 * Treks – £885
 * Triathlon – £740
 * Cycling – £610
 * Parachuting/skydive – £465
 * Swimming – £390
 * Running – £360
 * Walks – £300

## Trends in fundraising events

According to ACTIVE Network and JustGiving, the rise in cycling and triathlon events
is likely to have been caused by the **success of Team GB** in the 2012 London Olympics.

Event participants are continuing to use **social channels to encourage their friends**
and contacts to donate to their cause. In addition 40% of fundraisers surveyed reported
that their fundraising had **inspired at least one other friend or family member
to get involved** in a fundraising event.

Of this 40%, nearly half (47%) reported that their friend or family members participated
in the same event as them, and over half (51%) reported that their friend or family
member chose the same charity to support.

Their research points to the **increasing popularity of social, large scale and 
even international events** like MOB events, mud runs, obstacle courses and adventure
runs.

Sejal Pietrzak, Senior Vice President at ACTIVE Network, said: “While traditional
endurance events continue to be popular, including the Prudential RideLondon which
drew in more than 65,000 participants across the event weekend, we are also seeing
the globalisation of events like [The Electric Run](http://electricrun.com/) and
[The Color Run](http://thecolorrun.com/), which present a tremendous opportunity
to help philanthropic causes raise money.”

You can download the full “[The Event Fundraising Monitor](http://www.justgiving.com/event-fundraising-monitor)”
report at no charge.

 

**[What’s next for events?](https://www.slideshare.net/JustGiving/whats-next-for-events)**
from **[JustGiving](http://www.slideshare.net/JustGiving)**

 * **[Making charity events memorable](https://fundraising.co.uk/2014/01/22/making-charity-events-memorable/)**(
   22 January 2014)
 * **[BHF photography competition promotes its fundraising treks](https://fundraising.co.uk/2014/03/13/bhf-photography-competition-promotes-fundraising-treks/)**(
   13 March 2014)
 * **[Friends of the Earth’s Big Picture campaign takes over Waterloo](https://fundraising.co.uk/2014/03/25/friends-earths-big-picture-campaign-takes-waterloo/)**(
   25 March 2014)