# Freedom from Torture uses Sky’s TV ad targeting

- Link: https://fundraising.co.uk/2013/10/15/freedom-from-torture-uses-skys-tv-ad-targeting/
- Published: 2013-10-15T00:28:32+01:00
- Author: Howard Lake

**Freedom from Torture is the first charity to use satellite broadcaster Sky’s new
AdSmart targeted advertising tool.**

The system, still being trialled, uses data from Sky+ set-top boxes to present adverts
to selected households and at particular times, based on data about the household’s
estimated income, location, class and age.

It is therefore being targeted at those deemed most likely to donate.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

The advert, titled ‘I am Marie’, was created by creative and fundraising agency 
other. It began airing on 6 October 2013.

## WATCH: Freedom From Torture 60 second TV ad 2013