# Open Fundraising’s Mobilise raises £1 million in regular mobile phone donations

- Link: https://fundraising.co.uk/2013/10/10/open-fundraising039s-mobilise-raises-1-million-regular-mobile-phone-donations/
- Published: 2013-10-10T15:49:59+01:00
- Author: Howard Lake

Open Fundraising’s regular giving platform Mobilise has now handled £1 million in
donations to charities since it was [launched in August 2012](https://www.fundraising.co.uk/news/2012/07/19/open-fundraising-launches-mobile-regular-giving-service).

More than 65,000 donors are now giving regularly to more than 20 charities including
UNICEF, WWF, Save the Children, Cancer Research UK, Christian Aid, Shelter, Breakthrough
Breast Cancer, Scope, RSPB, RSPCA, Merlin, Plan UK, SPANA and Child’s i Foundation.

## Donor recruitment through multiple channels

Mobilise is being used to recruit new regular donors across many different channels,
including:

## Advertisement

 * telemarketing
 * web form
 * mobile web
 * SMS
 * train advertisement
 * TV
 * face-to-face fundraising

[Open Fundraising](http://www.openfundraising.com) and its charity clients are already
planning to test it in other recruitment channels.

![Mobilise Analyse](/files/images/mobilise_analyse.jpg)

## Alternative to Direct Debit

Mobilise lets charities recruit and communicate with donors purely via the supporter’s
mobile phone. As such it is an alternative method of giving to Direct Debit. Indeed,
donors giving by the system have told Open Fundraising that they appreciate the 
ability to **skip a monthly payment** if they wish or need to, a function not available
to people who give by Direct Debit.

Charities can use the system to design supporter journeys with the aim of reducing
attrition. They can send supporters MMS messages and send SMS messages that are 
longer than 160 characters.

[Mobilise’s analytical tool Analyse](http://openfundraising.com/2012/07/27/numbers-behind-numbers/)
helps fundraisers understand which recruitment channels are working best by gift
value, retention and other factors.

Paul de Gregorio, Head of Mobile at Open Fundraising, said: “Hitting a million pounds
raised for our clients so quickly is an achievement we’re all really proud of. With
more clients in the pipeline and some brilliant new uses of Mobilise being planned,
we hope the second million pounds is raised much more quickly”.

 * **[Help the Heroes creates mobile Hero Bears game](https://fundraising.co.uk/2013/10/14/help-heroes-creates-mobile-hero-bears-game/)**(
   14 October 2013)
 * **[Feedies turns food photos into food for hungry children](https://fundraising.co.uk/2013/10/30/feedies-turns-food-photos-into-food-for-hungry-children/)**(
   30 October 2013)
 * **[ITV Text Santa raises £4.2 million](https://fundraising.co.uk/2014/01/10/itv-text-santa-raises-4-2m/)**(
   10 January 2014)